Waterproof mascara kills eye lash roots over time

waterproof mascara effects on eyelids

You’ve likely already gotten the hint that your lash follicle can be damaged.

Years of eye lash abuse leads to all kinds of problems and afflictions of the eye lash and eye lid. Here’s a wiki-pedia article that outlines 12 different afflictions, some of which I am sure you have experienced.

The biggest problem?? You didn’t abuse your eye lashes… some rich guy did.

I had a conversation once with a big cosmo makeup sales woman. What she told me was frankly on the shocking side.

In a nutshell, she told me that they (big cosmo) basically pick on your naivety. They count on two facts… that you don’t know or understand what you are putting on your body… and that you are trying to solve a problem you don’t know how to solve on your own.

Here’s a perfect example – Waterproof mascara.

Obviously, no one wants mascara running all down her face. Also obviously, you probably don’t understand what ingredients make this happen… so what does big cosmo do? Educate you? No way jose… they create a product to sell you instead.

And we’ve all been trained to believe that if the mascara doesn’t say “waterproof” on the tube, it will run and smudge… a dangerous notion.

There are now two basic types of mascara on the market. Oil based, and water based.

Think about it… what happens when you add water to oil? The water slips right off it right? This makes sense. Still though, usually some of the oil runs with the water…. So how do you keep oil in place? You add a plasticizer to it. The plasticizer makes the oil get hard, and sticky… it also happens to be very bad for your body, and hardens up inside pores, follicles and the like.

This is why it’s so hard to remove waterproof mascara. Ever notice you need a harsh chemical to remove it?

Now what if I gave you a box of chocolates… and told you the chocolates were laced with a chemical that would make your hair stop growing or fall out? Would you eat them?

Probably not.

It gets worse.

The overuse of of too many harsh oils and plasticizers can cause lots of other issues too:

Clumps
Tears
Hard to remove mascara
Clogged sebaceous glands
Eyelashes falling out – doubled with rigorous removing techniques.
Eye lashes that grow in funny directions
Loss of collagen in eye lid – droopy lids
Styes
Mild infections
Redness
Puffiness
Itchyness
Irritation

What I learned in 5 years of research and hanging out with some of the best and honest cosmo chemists in the world is… there’s a trick to making mascara that will not clump… and doesn’t smudge you into a raccoon safely by using the proper ratio of water to oil – and using the proper oils.

They aren’t cheap to use, and that’s probably why you don’t see too much of them sitting on store shelves. It’s likely that you’ve never had the chance to experience an awesome mascara formula…

We’ve used a water base for our gluten free mascara dubbed “The Lash Project”.

And to keep the mascara from clumping, we’ve used only a few crucial, high-quality oils to keep moisture from making the mascara smear.

By using the proper ratio, we’ve designed mascara that will not smudge or clump but is easily removed with any makeup remover. This assures that your precious lashes will not be ripped out and destroyed.

The Lash Project may not say “waterproof” on the bottle – but trust us, the proof comes when you wear it.

If you have an eye lash nightmare story, we would love to hear about it. We feel that it’s always great when women support each other!

Jay Harper

2 thoughts on “Waterproof mascara kills eye lash roots over time

  1. Sarah Lanier says:

    Your mascara is my ABSOLUTE favorite! I have naturally long eye-lashes and so many people will ask me what mascara I use. I used the same mascara for many years (20+) and then they changed their formula and I began to have issue after issue. The number one issue was itchy eyes & number two issue frequent styes. Since I discovered The Lash Project I have had 0 issues! I love this mascara & I recommend it to everyone who asks “What mascara do you wear?” I am so ready for this new batch to come out!!!!

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