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What's To Love

Gluten Free Mineral Eye Shadow
WOW! That's the most common reaction we get when we show people Innocence! This color is perfect for a highlight right under the brow or in the inner corner of your eyes.
Product # E-18

Application Tips

When applied dry: A pure, soft wash of white with a slight hint of shimmer.

When applied wet: When you apply it wet, it becomes extremely opaque and takes on an almost metallic luster that is absolutely breathtaking!


.063 oz Net wt. 1.5g

All Red Apple eyeshadows are gluten free, paraben free, allergen free, cruelty free and vegan. Our mineral eyeshadows are made with the finest and purest ingredients and are non-comedogenic. Whether used wet or dry, our eyeshadows give you beautiful, long-lasting color that won't fade or crease!

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Product Reviews

  1. This color is amazing. 5 Star Review

    Posted by on 23rd Jul 2015

    Using it as a highlighter as I don't wear eye shadow. Just the right amount of sheen. Am in my late 70's and careful with makeup. This product fits the bill. I am very pleased Thank you.

  2. WOW -Excellent Color Looks Amazing On 5 Star Review

    Posted by on 18th Aug 2013

    This is no ordinary white shadow. It is the best white eye shadow I have ever worn. It is the perfect color and sheen. I am super hyped about it. I am middle age so need to be extra careful about color and sheen. If you are an the fence go for it.

  3. Beautiful highlighter eye shadow. 5 Star Review

    Posted by on 28th Jun 2013

    Finally an eye shadow that doesn't burn my skin! Beautiful highlighter color. Tried dry and wet application. Preferred the wet application using the brush, very nice. Stayed on for the duration. Was disappointed in the size for the price but good ingredients aren't cheep, worth the cost for healthy beauty. That was a test, now I can fill up my Collectors Edition Z-Palette I ordered (yes I am optimistic shopper and knew my chemically sensitive skin could wear Jay's products). Now what color is next?

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