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What's To Love

What a color!! Slightly brown, slightly plum with a touch of iridescence.
Your eyes will sparkle with this amazing tawny plum color.
Swoon can be worn with any makeup look imaginable - try pairing with our amazing new matte greens and browns and purples.
Gluten Free, Paraben Free, Nut/Tree Nut Free, Fragrance Free, Soy Free, and Toxin Free
Product # IC-11

Application Tips

Tip #1: All of our colors will blend with the natural pigment of your lips, which can make the color shift.  Apply a dab of your foundation over your lips before lipstick application, to allow the true color of Swoon to shine.

Tip #2 Try applying this as a stain with your finger.  Apply a thin layer of Rallye Balm first, then using your clean ring finger, rub the slanted tip of the lipstick bullet a few times - and then dab onto your lips.  This will create a more neutral, nude look.

Tip #3: Exfoliate your lips on a regular basis - this will keep dry skin cells from sitting on top of your lips...which will make the lipstick color look uneven and not allow it to last as long, because your skin cells are falling off your lips, along with the lipstick.

Tip #4: Moisturize your lips with Rallye Balm after exfoliation.  Massage a healthy amount into your lips to help strengthen the skin and smoothe the lines.  Wipe off any excess, so there's not a layer of balm sitting on TOP of your lips.  Apply Swoon on top.

.158 oz Net wt. 4.5g

FORMULATION: Instant Color


Gluten Free • Paraben Free • Allergen Free • Vegan • Mineral Based • Cruelty Free * Awesome

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Product Reviews

  1. Sexy Lips!!

    Posted by Rose F on 15th Apr 2014

    Wow this is an awesome color. The coppery, shimmery, color of this lipstick ROCKS! Since I began to wear it I have gotten many compliments. One person said that my complexion just glowed with the color. By the time I got done going on and on about the colors and other items offered. there was another customer for RAL!! Yippppeeee

  2. Love the color

    Posted by Jessica on 11th Apr 2014

    The best lip stick ever for me being having a sensitive skin. I love the feel of it in my mouth. It smells wonderful too. This lip stick is my favorite now :-)


    Posted by Stephanie on 9th Dec 2013

    I have an olive complexion and I love brown lipsticks. This one has the perfect amount of frost in it and doesn't look too coppery. I purchased another one as soon as I got the first one and plan to get some more!!

  4. My favorite

    Posted by Suzanne on 26th Nov 2013

    This is just a beautiful color and more of the copper penny look that I have been looking for.

  5. Love

    Posted by Catherine on 28th Oct 2013

    I love the color, and it's creamy smooth. I have celiac and couldn't wear lipstick anymore I break out. This works great.


    Posted by Darece McLean on 15th Oct 2013

    ove the lipstick, love the color. So excited you integrated some browns into the color collection!

    And all unscented which I absolutely love!!!

    Moisturizing, great on lips, nice color. I think color would work on quite a few complexions.!!!

    I am ordering Barcelona next!!!!!

    Love it love it love it !!

    5 star rating and great formula!!

    Looking forward to seeing the holiday collections and the new mascara!!

    Darece McLean

  7. gorgeous

    Posted by Toni on 14th Oct 2013

    My goodness, I absolutely am in love with this shade and oh ....how it feels on my lips. I have various ones I rotate depending on the day. Foxy, Copper Candy, Flirt with Me, Lovebird, Plum Sexy Crazy, and Berry Blast but this one, took the cake. I believe my mood will be "Swoon" for quite a while. Thanks Jay and Andrea! You guys are awesome!

  8. perfect for fall!

    Posted by B on 14th Oct 2013

    this is the perfect every day color for fall! A great intro color into the line. It really does make the eyes sparkle a little more (mine are blue). Perfect with browns, plums, oranges, etc. Love the iridescence.

  9. Best Shade Yet!

    Posted by Erin on 8th Oct 2013

    Swoon is so beautiful! I have many RAL shades and they are all awesome, but this may be the best yet!! Great mix of browns, coppers, and plums...LOVE! I'm addicted to RAL :)

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