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Prime-Time Eye Shadow Primer


This primer is the best way to eliminate mid-day eyeshadow creasing or disappearing acts.  It will also provide a solid color base for your eyeshadows to be applied on top of, which allows the shadow to really shine.  Our primer corrects any discolorations or veins on your eyelids (heaven forbid we have veins or redness on our eyelids right?!).  Let's call this a creamy powder consistency.  It isn't a liquid, it isn't a cream, it isn't a powder, it's somewhere in between.

How To Apply:

With clean and dry eyelids, use your pinky finger and get a SUPER SMALL amount of the primer on your finger.  Gently, apply from your clean finger all over your eyelid and anywhere else you want.

I like to use a cotton swab and apply under my eye (where the purple skin is) and on blemishes.

NOTE: Make sure not to use too much! This is a product that should last you a very long time.  Using too much on your eyelid will result in creasing, and that is quite the opposite of the intended effect. 

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Product Reviews

Showing reviews 1-10 of 143 | Next

  1. Doesn't keep eyeliner in place 2 Star Review

    Posted by on 4th Dec 2015

    This product does not keep my black eyeliner bold or in place. By the end of the day, my eye shadow isn't creased, but there isn't much left.

  2. Great coverage, silky smooth 4 Star Review

    Posted by on 30th Nov 2015

    I really like this eye primer. I never thought I'd need it before, but thought I'd give it a try during one of RAL's sales. It covered nicely, blended my red puffy eyelids, and felt so smooth to the touch. My eyelids are no longer puffy after using this! My eye shadows no longer look fake or cracked or like I've been wearing make-up for days. Will never go without this product and can now see the benefits to using under eye shadow.

  3. Almost perfect 4 Star Review

    Posted by on 23rd Aug 2015

    The coverage and texture for this product are great. As other reviewers noted, I mix this with some eye cream and use it as a concealer too. The coverage lasts 9 - 10 hours for me.

    The only suggestion I have is that it would be great if this could fit in the palette along with my eye shadows.

  4. love that I found your products! 4 Star Review

    Posted by on 23rd Jun 2015

    Love my products, especially the eye primer. I used to work for Clinique as a cosmetic artist and found out I had celiac. Needless to say I no longer work for clinique.

  5. this is the best...EVER! 5 Star Review

    Posted by on 19th Feb 2015

    this stuff is awesome. I use the RAL eye shadows on top of it, as an upper-lid eyeliner and this stuff helps my shadow line go on super-smoothly...it's like a gel eyeliner, but better. and best part, my 'line' stay on all day; no touch-ups needed.

  6. Pssst...you need this. 5 Star Review

    Posted by on 9th Feb 2015

    I never thought I needed a primer. When RAL had their VDay sale, I thought I'd try it.

    Uhm...yeah. You need to get this product. Your shadow will go on like silk after Prime Time. It will blend so well and there is no creasing. I LOVE my Prime Time!

    I've bragged on it so much, my niece is going to order some. :)

    You should, too.

  7. AN AMAZING PRIMER!! 5 Star Review

    Posted by on 24th Nov 2014

    I have used so many brands of primer -- and while some worked well, they all caused an unbelievable amount of irritation immediately after I applied it. THIS PRIMER IS COMPLETELY DIFFERENT.

    Prime-Time goes on very smoothly, it covers well with a minimal amount, and it provides a really nice neutral base for applying eye shadows. This is an absolute staple in my cosmetic tool box. I have one in the refrigerator now so that when I am finished with the one I am currently using, I won't run out. It is that good.

  8. Best eyeshadow primer ever 5 Star Review

    Posted by on 12th Oct 2014

    When you put this on under your eyeshadow, it lasts all day. There is no melting or creasing. Rhe way I put it on in the morning is the way it looks at night when I am ready to wash it off.

  9. Now Hear This - The Best Eye Shadow Is Now Available - Gluten Free!!! 5 Star Review

    Posted by on 4th Oct 2014

    I pretty much said it all in the headline I just wrote. The primer is delicate & goes on very smoothly. To date, my eye shadows have lasted a good portion of the day, unless I forgot I had any on & rub my eyes!! Those "Senior Moments" come w/youth!!! I am quite pleased to have this primer, I think you will be also.

  10. Quality 5 Star Review

    Posted by on 15th Sep 2014

    Impressed with this primer. I was skeptical when I bought it but after using it, I will definitely buy and recommend it. A little goes a long way and eye shadow looks good ALL day. Worth the purchase!

Showing reviews 1-10 of 143 | Next


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