Plum Sexy Crazy
Plum Sexy Crazy
Plum Sexy Crazy is a deep, multi-dimensional red plum color that has bronzey golden shimmer. You can apply this lipstick with just one coat for a sheer berry tone, or apply it with multiple layers for a rich, warm golden plum color. Plum Sexy Crazy is absolutely beautiful and smells fabulous!
Complete your look
Made to go together.
The pieces we would reach for with this shade. Add a few, or take the whole set.
Shade family
Plum Sexy Crazy, next to its family.
The shades people shop alongside it, swatched side by side. Tap any shade to compare it with the one you're on, then head to its page when you've found yours.
ComparingSold out
ComparingSold out
You're viewingBronzey Plum Red
Neutral
ComparingMedium Deep Plum Red
NeutralWarm
ComparingWarm Plummy Brown
NeutralWarm
ComparingSold out
ComparingWarm Vibrant Reddish Pink
NeutralWarm
Plum Sexy Crazy
$26Bronzey Plum Red
- Finish
- Neutral / Normal, Shimmer
- Formula
- Original
- Flatters
- Neutral undertones
Rebel!
$26Deep Blue Based Retro Red
Cooler and deeper than Plum Sexy Crazy
- Finish
- No Shimmer, Satin / Semi Matte
- Formula
- X-Series (nut free)
- Flatters
- Cool, neutral undertones
Find your shade
Not sure of your undertone?
Three quick cues to find yours, then shop the shades made for it.
Cool
Blue-based reds & berries
- Veins look blue or purple
- Silver jewelry flatters most
- Skin burns before it tans
Neutral
Balanced true shades
- Veins look blue-green
- Silver and gold both suit you
- Skin tans fairly evenly
Warm
Warm corals & nudes
- Veins look green
- Gold jewelry flatters most
- Skin tans easily
Made safe, made clear
What's in it, and what's not.
Sensitive beauties shouldn't have to guess. Here's the full list, plus answers to what you ask us most.
What's in it
Nourishing, food-grade ingredients you can actually pronounce.
Free from
- Soy
- Cruelty
- Gluten
- Castor Seed Oil · smooth texture and plant-based moisture
- Sunflower Oil · gives a soft, creamy texture
Ricinus Communis, Euphorbia Cerifera (Candelilla) Wax, Butyrospermum Parkii (Shea) Butter, Oleic/Linoleic/Linolenic Polyglycerides, Copernicia Cerifera (Carnauba) Wax, Synthetic Beeswax, Sesamum Indicum (Sesame) Seed Oil, Helianthus Annuus, Tocopheryl Acetate, Prunis Dulcis (Almond ), Citrus Tangerina (Tangerine) Peel Oil, Essence of Vanilla, May Contain: Titanium Dioxide ,Manganese Violet, Mica, Iron Oxide.
Questions, answered
Why Red Apple
Makeup made for sensitive lips.
Every shade in this set is gluten-free, vegan, and free from the irritants that make other lipsticks off-limits.
Tested gluten-free
Made on dedicated gluten-free lines, for 15+ years.
Free from triggers
No parabens, soy, corn, or talc.
Vegan + cruelty-free
Clean ingredients, never tested on animals.
Made in the USA
Small-batch, family and woman owned.
- 6-Month Returns
- No-Rush Exchanges
- Satisfaction Guarantee
- Free Shipping $75+
- Since 2009
15 years · 50,000+ sensitive beauties
The Red Apple difference
Why more women are switching to Red Apple Lipstick in 2026.
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Deeply moisturizing, no more dry lips
Our ultra-nourishing formula is packed with soothing, hydrating ingredients like Vitamin E and rich botanical oils, making it the best lipstick for dry lips. Say goodbye to chapped lips and hello to lasting comfort.
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Gluten-free & safe for sensitive skin
Meticulously crafted to be the best gluten-free, vegan, and non-toxic lipsticks you've ever worn, making it perfect for your sensitivities or auto-immune concerns. Enjoy high-performance color without irritation.
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Smooth, creamy & lightweight
Unlike waxy, drying formulas, our lipstick glides on effortlessly with a buttery-soft, creamy texture. It feels weightless, never sticky or heavy, for a truly comfortable wear.
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No peel, no pill formula
Flaky, painful lips after wearing lipstick isn’t normal, and you don’t have to live with it anymore. Red Apple Lipstick uses clean, gentle ingredients and is tested by real women with real sensitivities. No stinging, no cracking, no pilling, no compromises.
Real sensitive beauties
"This color is exactly what I was hoping it would be - darker side without being too dark yet still somewhat bright, not sullen. Goes well with so many different colored outfits. Works super well when dressing up, casual dress, or on staying-at-home-with-no-makeup-on days. If I do have to make a quick run to local grocer's, it gives enough color and pop that I don't look like death warmed over; at the same time it's not so much color that I look like I forgot to apply the rest of my makeup."
She's wearingPlum Sexy Crazy · Original
- SMSusan M.Verified BuyerReviewingPlum Sexy CrazyI recommend this productWhat's your age range? 50-59What's your beauty style? Natural, Low MaintenanceRated 5 out of 5 stars4 minutes agoGreat Lipstick
The coloring this gluten free lipstick is the perfect shade.
- AWAshley W.Verified BuyerReviewingPlum Sexy CrazyI recommend this productWhat's your age range? 40-49What's your beauty style? ClassicRated 5 out of 5 stars5 days agoBuilding from perfect nude to Super Bowl
This color is a great cool pink nude that can build up to a more bold statement. I’m most impressed with the comfort and the quality of ingredients as someone who’s been on the hunt for a lipstick that my hyperactive lips can tolerate ingredients matter and red apple did not disappoint!
- TATenley A.Verified BuyerReviewingPlum Sexy CrazyI recommend this productWhat's your age range? 70+What's your beauty style? NaturalRated 5 out of 5 stars1 week agoWild card order
This was a wild card order fora me; I didn't know if would like the color. But I love the color and even use it as blush occasionally.
- LGLinda G.Verified BuyerReviewingPlum Sexy CrazyI recommend this productWhat's your age range? 60-69What's your beauty style? BoldRated 5 out of 5 stars1 week agoPlum sexy crazy lipstick
Best color and feel of lipstick I have ever had! Love it!
Red Apple Lipstick1 week agoHi Linda,
Thank you so much for sharing your feedback with us! We're absolutely thrilled to hear that you're loving Plum Sexy Crazy and that it's the best color and feel of lipstick you've ever had. That means the world to us!
We truly appreciate your support and we're so glad you're enjoying it. Thank you for choosing Red Apple Lipstick!
- MCMarilyn C.Verified BuyerReviewingPlum Sexy CrazyI recommend this productWhat's your age range? 70+What's your beauty style? ClassicRated 5 out of 5 stars1 month agoPlum sexy crazy
I have lots of RAL lipsticks and wanted to try this color. The color payoff is milder compared to some others I have but still very nice for everyday. It also has a slight shimmer which I don’t mind at all.
Red Apple Lipstick1 month agoHi Marilyn,
Thank you so much for sharing your review! We're thrilled to hear that you're enjoying Plum Sexy Crazy and that it's become a great everyday shade for you. It's wonderful that you appreciate the more subtle color payoff - it really does make it perfect for daily wear while still giving you that beautiful plum tone.
We're also so happy you're loving the slight shimmer! It adds just the right touch of dimension without being overwhelming.
Thank you for being such a loyal Red Apple Lipstick customer - it means the world to us that you continue to try new shades and share your experiences with others!