From the grasslands of Texas, our dream has always been to blow you away. From product quality to safety, and a dedication to gluten, toxin, and cruelty free makeup, we just want you smiling pretty…because every woman deserves safe makeup.   

Whether you order online or mail in the order form in this catalog, you’ll always enjoy that feeling of opening a fresh tube of Red Apple Lipstick.   This catalog contains our full offering of lipsticks, glosses, eye shadows, pencils, mascara and more. If you’ve never tried Red Apple, now is the time. You will enjoy the moisturizing smoothness of our gluten free lipsticks – the silky brilliance of our itch-free eye shadows, the chapped lip elimination ability of Rallye Balm, and the lash strengthening power of The Lash Project.   Imagine each day, waking up to a fresh makeup palette, a literal play house of new smiles and bright eyes. Whether you’re headed out for errands, or off to work, there’s nothing better than a refreshed, happy smile. It’s our sincerest wish that you love what you buy and own. We want you to buy playfully with the knowledge of our six month return policy.   When you buy playfully, you’ll find yourself trying new and fun things that you might have otherwise avoided. This process of self-discovery adds flavor to our lives. It allows us to try new things, experiment, and find new ways of living.   If for any reason, or no reason at all, you are not in love with any Red Apple Lipstick product, you can return it for exchange or refund for six months, even after you’ve worn it.

We work hard to create safety without sacrificing quality. Every product we create is carefully curated with you and your health in mind.  

Paraben is a toxic set of chemicals used as a preservative in makeup. Parabens are esters of para-hydroxybenzoic acid, from which the name is derived. Do you know why other companies put them in their cosmetics? Because it lengthens the shelf life of a cosmetic product; even during a nuclear holocaust. Do you know why we don’t use them in our products? Because doctors keep finding paraben in breast tumors during research. (google Dr. Philippa Darbre). We just simply make smaller batches and since we make them right here in the US, it’s not a problem for us. The question in your mind is “What is RAL shelf life?”. 1.5 Years.

Gluten free is important. Many more people than you think (and this could include you without knowing it!) are sensitive to gluten. It’s called GSE or Gluten Sensitivity Enteropathy. It is thought that 1 in 133 people in America have a sensitivity and do not know. And of course people with the expanded form of GSE, known as Celiac disease cannot have gluten even come CLOSE to them without being severely effected. Minor symptoms are easy to be mistaken for other things. Symptoms such as abdominal cramping, excess gas, diarrhea and/or constipation, fatty stools, anemia, weight loss even when eating a lot, delayed puberty, mouth ulcers, joint pain, osteoporosis, fatigue, migraines, numbness in hands or feet, gall bladder malfunction, essential vitamin deficiencies, etc… To this end, we decided there was a way to make an awesome product without gluten based binders. We fought tooth and nail until we figured it out!


At Red Apple Lipstick we want your lips to feel enriched and silky smooth kissable ALL the time. That’s why we enrich our product with Vitamin E in a top secret manufacturing process that no one else knows about. As you read our reviews, you will hear people talk about how their lips feel after a short period of use. And by short, we mean a day or two! Ladies with rough lips suddenly have smooth, enriched lips. It works just as planned.

Yeppers. No fish scales, no animal byproducts. eww, gross.
Leaping Bunny Certified.

Leaping Bunny

You Heard It (except our retractable lip pencils, they actually do have a non gmo soy in them).

If you are going to put ANYTHING on your body that you are going to ingest, it might as well but the best stuff it can be! And we search far and wide for the best!

When Jay started Red Apple Lipstick, the choice of making his product anywhere other the USA was out of the question. As a company, we never even consulted with groups outside of the USA. Americans manufacture all Red Apple products in the US.   Jay, being a veteran and a patriotic, red blooded American wanted his products made here, by Americans.   He wanted to provide jobs for people here that needed them and he knew that in the end, the product would be superior. Let’s face it, Americans DO know how to manufacturer quality products and Red Apple products are prime example of the American spirit and ingenuity this great country of ours offers to the world.

We have become the NUMBER 1 trusted gluten free cosmetics company.   To insure the safety of even our most sensitive customers our testing and storage procedures are rigorous to say the least. Only 3 persons in our entire organization are even allowed to enter our climate controlled storage, packing and shipping area. Anyone who handles the makeup you are about to buy is highly trained and genuinely understands & cares for your safety. We go through great measures to eliminate the chance for cross contamination and our products are professionally lab tested.

We promise, honest and amazing service!

If you try our lipstick or lip gloss and you are dissatisfied for any reason please send it right back to us within 6 months of receipt and we will refund 100% of your original purchase!   You’ll enjoy our simple policy: no gimmicks, no hassles, no additional fees.   Read Our Entire Refund policy At Red Apple Lipstick we value our customers! This is why we create programs like our Lip Stick Exchange program and offer special gifts when we can. Our customers are like family and we are happy to create a company environment that allows us to be this way.

At Red Apple Lipstick we value the safety of any information you reveal to us on our website.   This state of the art web store features the high level of encryption during checkout available. We NEVER store your credit card number, once your check out is complete, your credit card info has already been wiped from our system automatically. We offer checkout via pay pal and google shopping aside from our website checkout, all very safe methods.   Further, we NEVER share your personal information with ANYONE outside of the shipping companies. We NEVER sell your marketing data to ANYONE, ever. We have truly created one of the most perfect, safe and fun ways to buy lipstick and lip gloss on the web anywhere today.

At Red Apple Lipstick we value our customers! This is why we create programs like our Lip Stick Exchange program and offer special gifts when we can. Our customers are like family and we are happy to create a company environment that allows us to be this way.

Here at Red Apple we want to make your buying process as simple as possible. That is why we offer free shipping to every destination in the continental United States. Shipping charges do apply for Alaska, Hawaii, Canada, Mexico and any other destination outside of the US.

Jay has always encouraged his employees to keenly understand that his companies’ customers are like family. He has proven this over and over in business ventures in the past and Red Apple Lipstick to be no different! He realizes that there is an enormous gap in the cosmetic industry and their customers. A greedy disconnect fueled by greedy corporate environments. At Red Apple Lipstick our approach is the opposite.   We encourage you, our customer, to reach out to us with any questions or concerns. We offer our family of customers live people to speak to anytime they like.   We send our family gifts, coupons, rewards and meaningful content. We treat you as if you were one of us. We’re in this for you.

Yup, that’s right. The guy who started this company designs each and every color. He doesn’t follow trends and fads, he just knows what looks good. He describes it like this; “I’ve looked at women my whole life, I think I have a pretty good grasp on what looks good :)”


We do what we do because all women deserve safe makeup. But honestly, it goes beyond that. 

Women deserve healthy bodies, incredible self confidence, certainty in their buying decisions and absolute delight in their shopping experiences. All of these elements will empower them and give them a complete peace of mind. Our ambition has been to take all of these components and apply them to our company…because you truly are worth it. You are worth the constant research for healthy, non toxic ingredients, the constant develpment of new and beautiful makeup products, the constant brainstorming and development of delightful and easy shopping experiences. You are worth training respectable employees to give you the best customer service possible. Red Apple Lipstick is the embodiment of a team that cares about our customers as a whole rather than just focusing on a lipstick that lasts. Our movement is to empower and to enrich women’s lives…because they deserve it. We know your life is busy and hectic and crazy. And we want to make every decision you make as simple and as empowering as possible. Our belief system? To resonate with customers, not based on fact, but because we are a part of something bigger. A movement to support the real women of the world.