5.00 out of 5


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Return Policy: 6 Months

Innocence is a light, bright, white eyeshadow with an opalescent metallic sheen. This is the ultimate highlighter shade for any eye color and another staple for anyone’s makeup collection. Use it to highlight the inner corner of your eyes, sweep it up to the brow bone for instant lift, apply a tiny bit to the center of you lids to draw light in and even apply a little to your cupid’s bow to create fuller looking lips. This shadow works well with all of our other eyeshadows so it’s an easy choice.


SKU: E-18 Category:


All Red Apple eyeshadows are gluten free, paraben free, allergen free, cruelty free and vegan. Our mineral eyeshadows are made with the finest and purest ingredients and are non-comedogenic. Whether used wet or dry, our eyeshadows give you beautiful, long-lasting color that won’t fade or crease!

Weight 0.25 oz
Dimensions 1.5 x .5 x .5 in
Eyeshadow Color Family

Highlighters, Pinks & Creams

Eyeshadow Finish

Light Shimmer

Allergen Information

Corn Free, Cruelty Free, Dairy Free, Nut Free / Fragrance Free, Petroleum Free, Soy Free

Each Red Apple Lipstick Product is hand crafted in the USA from the finest, highest quality materials available.

Each lineup has a slightly different set of ingredients and all cosmetics are lab tested 100% gluten free.

(net wt .063 oz Net wt. 1.5g)

Mica, Zinc Oxide, Silica, Ascorbyl Palmitate. may contain iron oxides, titanium dioxide, chromium, ultra marines

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5 out of 5 stars

12 reviews

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What others are saying

  1. 5 out of 5 WOW -Excellent Color Looks Amazing On

    This is no ordinary white shadow. It is the best white eye shadow I have ever worn. It is the perfect color and sheen. I am super hyped about it. I am middle age so need to be extra careful about color and sheen. If you are an the fence go for it.

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  2. 5 out of 5 Beautiful highlighter eye shadow.

    Finally an eye shadow that doesn’t burn my skin! Beautiful highlighter color. Tried dry and wet application. Preferred the wet application using the brush, very nice. Stayed on for the duration. Was disappointed in the size for the price but good ingredients aren’t cheep, worth the cost for healthy beauty. That was a test, now I can fill up my Collectors Edition Z-Palette I ordered (yes I am optimistic shopper and knew my chemically sensitive skin could wear Jay’s products). Now what color is next?

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