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Prime Time Eye Shadow Primer


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Eliminate eyeshadow creasing and tired looking eyes. The last eye primer you’ll ever need. Use a very small amount to color correct and prime the eyelids, which will make this pot last for at least a year. This hypoallergenic eye shadow primer for sensitive skin is guaranteed to not cause allergic reactions – no more itchy, red, tired eyes!

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Customer Reviews
4.7 Based on 287 Reviews
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Exactly what I Was Looking For

Eyeshadow primer is easy to apply, and makes shadow last all day. It covers my dark eyelids, too.

  • What's your beauty style? Low Maintenance
  • What's your age range? 60-69
Barbara E.

Prime Eye Shadow benefits

Great primer for eyelid before using eye shadows or liner. Easy to use and stays all day. I am an older lady and the primer brings my eyes out of the shadows plus helps eye shadow from going into creases.

  • What's your beauty style? Classic
  • What's your age range? 70
Wendy B.
United States United States


I have super sensitive skin and I this works great for me….. Finally a primer I can wear without having an allergic reaction too…. I can’t tell you how happy that makes me… thank you

  • What's your beauty style? Natural
  • What's your age range? 50-59
United States United States

Best Primer!

I continue to buy this primer because it works so well for me. It keeps my Red Apple eyeshadow looking fresh all day. The best part is no itchy eyelids!

  • What's your beauty style? Natural
  • What's your age range? 60-69
United States United States

My go to!

I love this product as it goes on well and lightens my eyelids.

  • What's your beauty style? Natural
  • What's your age range? 40-49


Eliminate mid-day eye shadow creasing & disappearing acts with Prime Time eye shadow primer. Your eyes will look awake and bright. If you choose to apply shadow on top – it will last for 8+ hours.  Prime Time keeps oily eyelids from ruining eye shadow application and corrects any natural discoloration.  This hypoallergenic eye shadow primer for sensitive skin is guaranteed to not cause adverse allergic reactions, no more itchy eyes! The texture is a creamy powder consistency. Not a liquid, powder, or cream but somewhere in between.

How To Apply Our Hypoallergenic Eye Shadow Primer:

With clean and dry eyelids, use your pinky finger and get a SUPER SMALL amount of the primer on your finger. Gently, apply from your clean finger all over your eyelid and anywhere else you want. Let dry for one minute before topping with eye shadow.

If Prime Time matches your skin tone, you can use a finger or makeup brush and apply under eyes and on blemishes.

NOTE: Make sure not to use too much! This product should last you a very long time. Using too much on your eyelid will result in creasing, which defeats the point!

Product Videos – Prime Time Hypoallergenic Eye Shadow Primer

Here’s a helpful video with on how to use a very little amount of the product and how applying it the right way reduces creasing, corrects the color and brightens up tired eyes.  Also, checkout the raving reviews of how our Prime Time Hypoallergenic Eye Shadow Primer works wonders for people with dry and sensitive skin.

Additional information

Allergen Information

Corn Free, Cruelty Free, Dairy Free, Nut Free / Fragrance Free, Petroleum Free, Soy Free

Eye Primer Ingredients

Carnauba, Magnesium Carbonate,, Decyl Oleate, Isopropyl Titanium Triisostearate, Phenoxyethanol., Hydrogenated Polyisobutene, Octyl Palmitate,, May contain: Iron Oxides, Titanium Dioxide, Ultramarines.