Brownie Points


Brownie Points is a matte, medium brown with a warm undertone. It will complement blue and green eyes perfectly but also will work well for those with brown eyes as long as it’s either lighter or darker than their natural eye color so there’s contrast. It can be applied lightly all over the lid, heavier for the crease or outer corner, with a slightly damp brush to darken the outer corner even more AND it even works great as a brow powder for those with light to medium brown hair.

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Customer Reviews
4.9 Based on 48 Reviews
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Nora R.
Best dark eye shadow I've ever used.

Great color, goes one smoothly, stays on all day, wonderful product.

  • What's your age range? 70
  • What's your beauty style? Natural
Adrienne M.
Pleasantly surprised by what I got

So I don't know if anyone else sees the eyeshadow colors differently online vs real life, but the Brownie Points shadow I got is different from what I was expecting. The one I received is a bit lighter and cooler-toned than how I saw it online, which was a more chocolatey-brown color. They say in the description that is has a warm undertone, but honestly it looks pretty darn neutral to me. I think this would go with just about any other color. Brownie Points is extremely versatile and nicely pigmented. Easy to apply and blend. I like it!

  • What's your age range? 40-49
  • What's your beauty style? Natural
Nora R.
Subtle eyelid darkener

I wear this eyeshadow everyday. Because of autoimmune eye disease, I cannot wear the nice black eyeliner that I like (required eyedrop use dissolves the black pigment); however, I can keep my eyes covered in this nice brown shadow which keeps them from looking invisible. The eyeshadow lasts all day and I wouldn't want to be without it.

  • What's your age range? 70
  • What's your beauty style? Classic
Cynthia K.
Meant to add

This is also a perfect shade for my eyebrows. I use a dry brush to gently feather Brownie Points into my brows to fill them in - another great tip from Andrea!

  • What's your age range? 50-59
  • What's your beauty style? NaturalClassicTrendy
Cynthia K.

I didn’t know what to expect from Brownie Points but am so glad Andrea has a video for everyday looks, and mentioned this along with Yes You Canyon and Like U Latte. I use BP in the contour and love how natural it looks for its matteness (although I am also a fan of shimmer and shine too).

Product Description

All Red Apple eyeshadows are gluten free, paraben free, allergen free, cruelty free and vegan. Our mineral eyeshadows are made with the finest and purest ingredients and are non-comedogenic. Whether used wet or dry, our eyeshadows give you beautiful, long-lasting color that won’t fade or crease!

Ingredients and Allergen Info

Eyeshadow Color Family

Browns & Blacks

Eyeshadow Finish


Allergen Information

Corn Free, Cruelty Free, Dairy Free, Nut Free / Fragrance Free, Petroleum Free, Soy Free

Eyeshadow Ingredients

Ascorbic Acid, Mica, Titanium Dioxide, Octyldodecyl Stearoyl Stearate, Zinc Oxide, Silica, May contain iron oxides, Ultramarines