Prime Time Eye Shadow Primer

4.69 out of 5

$27.00

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SKU: Primetime Categories: ,

This primer is the best way to eliminate mid-day eyeshadow creasing or disappearing acts. It will also provide a solid color base for your eyeshadows to be applied on top of, which allows the shadow to really shine. Our primer corrects any discolorations or veins on your eyelids (heaven forbid we have veins or redness on our eyelids right?!). Let’s call this a creamy powder consistency. It isn’t a liquid, it isn’t a cream, it isn’t a powder, it’s somewhere in between.

How To Apply:

With clean and dry eyelids, use your pinky finger and get a SUPER SMALL amount of the primer on your finger. Gently, apply from your clean finger all over your eyelid and anywhere else you want.

I like to use a cotton swab and apply under my eye (where the purple skin is) and on blemishes.

NOTE: Make sure not to use too much! This is a product that should last you a very long time. Using too much on your eyelid will result in creasing, and that is quite the opposite of the intended effect.


Product Videos




Weight 0.25 oz
Dimensions 1.5 x .5 x .5 in
Allergen Information

Corn Free, Cruelty Free, Dairy Free, Nut Free / Fragrance Free, Petroleum Free, Soy Free


Each Red Apple Lipstick Product is hand crafted in the USA from the finest, highest quality materials available.

Each lineup has a slightly different set of ingredients and all cosmetics are lab tested 100% gluten free.

(net wt .11 oz)

Hydrogenated Polyisobutene, Octyl Palmitate, Carnauba, Magnesium Carbonate, Decyl Oleate, Isopropyl Titanium Triisostearate, Phenoxyethanol. May contain: Iron Oxides, Titanium Dioxide, Ultramarines.


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4.69 out of 5 stars

191 reviews

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What others are saying

  1. Kesha Williams

    5 out of 5 A little bit goes a long way!

    Omg this is a great primer! A little dab of it is all you need and it stands true to their word with creasing and my eyeshadows actually last all day long. I work out sometimes with makeup on and it holds up to sweat! I will repurchase I’m in love!!!

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  2. 5 out of 5 Best eye primer ever

    This is the best primer I have ever used! I have Celiacs disease and a myriad of skin allergy, so I have never really been able to wear make up for more than a few hours until I found RAL. The primer feels super creamy and light, and a tiny bit goes a long way. Makes RAL eyeshadow pop and stay put all day without creasing!

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  3. 5 out of 5

    Great eye primer! Very pleased with how this product makes the eyeshadows stay put. This little gem also makes the eyeshadow color look beautiful as well.

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  4. 5 out of 5 Brightening smooth staying

    Prime Time is a fabulous eye product and concealer in one.
    Silky smooth powdery finish, evens out tone, brightens, makes eye shadow more vibrant and stay put.

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  5. 5 out of 5 Perfection!!

    As others noted it truly glides on smooth. I love using this also as my concealer under my eyes, around my lips and those pesky nose to mouth lines. The color is just right for me—natural but covers well.

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  6. 5 out of 5 It's All About the Base... 'Bout the Base

    This primer provides a perfect canvas for my RAL eye shadows. I also use it on my blemishes. Bonus!

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  7. 5 out of 5 Amazing!

    Love this eye primer! Tried other natural brands this is the best, eyeshadow stays on my whole 12 hour shift, and shows my colors vibrant and true to the color, highly recommend, a little goes a long way ??

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  8. 5 out of 5 Niceeeee!

    I’ve never used a primer before this one. It’s very creamy, takes very little. Is a good base and helps eyeshadow stay longer. Helps keep darker pigment from staining. (Eliminates me needing to apply a light color eyeshadow under those darker colors. So the highlight colors will last me longer.) Glad to have it. Definitely a good purchase. Doesn’t cause eyeshadow to crease either.

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  9. 5 out of 5 Finally a good natural primer

    I love how this stays on my lid and keeps my eyeshadows lasting all day.

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  10. 5 out of 5 Works great!

    This is the best eye primer I have used so far and I often wear it by itself. It’s really got a great tacky matte texture for grabbing eyeshadow.

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  11. 5 out of 5 Great Primer

    I have been hunting for a decent eye primer that wasn’t full of icky eye irritating ingredients and I finally found it! Goes on easily, stays put and is great on its own for a natural look. I put it though a pretty good sweat test and I did not notice any creasing or oily-ness.

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  12. 5 out of 5 Must have eye shadow base

    Have tried multiple eye shadow bases on my oily skin. Eyeshadow always disappears instantly without it. Gluteny makeup makes my eyes itch and irritates. Not this one. And just as important, it works better than any other I’ve tried.

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  13. 4 out of 5 Great Primer

    This is the first and only primer that I have used. It works great overall with the eyeshadows. It enhances the colors and helps keep the shadow on longer. I can notice a difference when I am not wearing the primer. It’s great quality and a little goes a long way. Only thing keeping it a 5 star rating-I don’t think that it works as good with the very light color eyeshadows-at least with my skin tone.

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  14. 5 out of 5 So soft, yet strong

    Love it! So soft on my eyelids, and strong enough to keep color on my eyes all day.

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  15. 5 out of 5 Fantastic Eye Lid Primer

    I use Neutral under my brow bone to make my highlighter pop.
    I use Warm Beige on my lid as my base.
    I have a medium complexion with yellow undertones and both work great.

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  16. 5 out of 5 The best eye lid primer!

    I have tried many eye lid primers and this one is perfection! No more looking for the best because this is it! The light color hides the redness on my lids, controls oil the whole day and keeps my shadows in place. Also I have fair skin so I can wear the primer alone on days I don’t want to wear eye shadow and just need to conceal the lids. It’s a perfect eye brightener!

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  17. 5 out of 5

    Like others have said, you have to experiment with the amount you apply- a little goes a long way! I find that it brings out more of the pigment in the eyeshadows and keeps it in place all day long. Most importantly, it doesn’t irritate my eyes!

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  18. 4 out of 5 Great Base

    This neutral tone is great for blocking out any discoloration or veins on eyelids; you could use this if you are in a rush without any eyeshadow for a natural look. There is a slight learning curve as to how much product to use. I thought I was using the bare minimum but it collected after a couple of hours in the crease of my eyelid but is easily fixed by lightly brushing my finger over the crease a couple of times and it is good to go the rest of the day. It is a concentrated product so when other people say you don’t need much I would agree and emphasize that you are better with less. It is somewhere between a cream and powder and goes on smoothly. Because it is so concentrated it will last a very, very, very long time. As a person with highly sensitive and reactive skin I am thrilled that I have not had any reactions to this product. This year I became allergic to eye makeup and it has been challenging to find products that work for me. It’s great that I don’t react but even better that I actually like the product.

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  19. kneadingshannon

    5 out of 5 Best primer

    This primer is amazing. I got it to help with the dark circles under my eyes and it works wonders. I also love it as a primer and makes the eyeshadow go on smoothly.

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  20. 5 out of 5 Works great

    I’m so happy to have found a non toxic, allergy free, cruelty free company. I’ve been happy with everything I’ve tried so far from RAL. I think using a small amount is key with the primer. Works great on.the lids and the lips 🙂

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  21. 5 out of 5 This is a great primer

    I am about to buy my second primer. It works so well. It only takes a small bit and it helps set your eye shadow and it lasts all day. I love this product!

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  22. 1 out of 5 Didn't work for me

    Didn’t work for me. It was very smooth and felt good going on but it didn’t do what it was supposed to do. My eyeshadow creased almost immediately. I used another brand of primer with Red Apple eyeshadow and it was wonderful. Just didn’t work for me.

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  23. 5 out of 5 Flawless Canvas

    This is the first product I reach for every day. After cleansing, general freshening, and moisture, the first cosmetic I reach for is Prime Time. Not only do I use it to prepare a brighter and more uniform eye preparation, I apply it to areas of my face that require concealer. For instance, Prime Time works well to conceal scars from basal cell removal, just under the hairline. Before I apply any other product, my face appears naturally even and ready for a light use of foundation and a great colour scheme! For me, Prime Time is basic to a more flawless, finished appearance. I find creative use of Prime Time encourages the adage, “Design is in the details.”

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  24. 5 out of 5 Long-wearing and comfortable!

    Prior to finding RAL products, I think I must have tried every eye primer on the market. Most, if not all, caused a severe reaction which ended up in my looking as though I had been crying all day (complete with sniffles) and it was not an attractive look! I love the ease with which this applies, the way in which the shadows adhere to your lid when it has been primed with it, and most of all that I have no mid-day creases. I think I am now on my third container — and getting ready to order another two! I keep one with me and one in my refrigerator for when my current one runs out. I also like using it as an under-eye cover-up. Works very well to help disguise dark circles!

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  25. 5 out of 5 Long Wearing Love

    I have never been one to use a base for my eye colors but thought I would give it a try. I LOVE IT. Colors are more clear and stays on even longer.

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  26. 3 out of 5 Didn't work for my skin...

    I really, really wanted this to work to prevent my eyeshadow from accumulating in the creases. I used it a few times and although it was significantly better at keeping the shadow in place, I still had the creasing issue. I think I have finally figured out why. I use oil to clean my face in the morning (coconut). There is probably some amount of oil remaining on my skin even though my skin doesn’t ‘feel’ oily. (I no longer use any commercial soaps or shampoos.) It is possible that maybe applying a face powder over everything first, then proceeding would help. But I haven’t found a powder I’m happy with yet.

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  27. 5 out of 5 Love the primer!!!!

    I have been using the primer as a concealer and my eyes look as fresh at the end of the day as they do right after applying! No more dark circles. Yeah!!!!

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  28. 5 out of 5 really helps!

    I love this product, borrowed some from a friend and had to get it myself. Never had a eyeshadow primer but now I’m sold, it really brings out the color of your eyeshadow and makes it last!

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  29. 5 out of 5 Lifesaver

    I was having a problem with any formula of lipstick bleeding a very little bit into some lines on my lower lip. Something I guess at 65 that is not that uncommon, but very frustrating, especially since I love RA lipstick. Reached out to customer service. They recommended trying the primer on my lips. It works wonderfully! Thanks as always for such wonderful products and customer service.

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  30. 5 out of 5 Easy to use

    The only primer I’ve been able to use that will last through the day without reapplying. By evening if I go out I will usually need to reapply.

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  31. 5 out of 5 I really like this primer

    Before I found this product line, I used other eye primers. I found them to be thick and greasy. This one goes on lightly but seems to work really well. I was a bit surprised by it. Definitely recommend.

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  32. 5 out of 5 Fab Stuff

    This product is golden… Definitely helps keeps my eyeshadow on from day to evening & works as a concealer too. As a former make-up snob with now lots of gluten issues I’ve tried several healthier, organic and gluten free products that just don’t work well, soooo loving my Red Apple Lipstick finds.

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  33. 5 out of 5 Love this!

    I love this product! My GF eye shadows stay on so much better now! They last all day! This is also great because it balances the color of my eyelid first. I’ve used it under my eyes some as well to help with the dark circles. Oh, it doesn’t take much either. Just a tiny dab of the finger goes a long way!

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  34. cattkar

    5 out of 5 undereye concealer too!

    I only use red apple lipstick for anything around my eyes because my eyelids were red, puffy and itchy suddenly several years ago in reaction to any other product. I am gluten intolerant. I can use this primer without fear. I especially love it as my under eye concealer. It IS true that a little goes a long way. I have neutral, fair skin.

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  35. 5 out of 5 Works great!

    I have been using this for several weeks and it is working great! It holds my eyeshadow on all day without creasing. It doesn’t take much to do the job and I think it will last a long time!

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  36. 5 out of 5 Love this primer!

    This primer really works well. I apply it with my fingertip. It glides on nicely, doesn’t cake or crease. It covers the veins and red areas on my lids.

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  37. Terri Jo

    5 out of 5 PRIMO Primer

    I am so happy I found RAL! This primer feels so light on – even used it under my eyes! Eyeshadow looked great all day. This primer will last you and is worth every penny!!

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  38. 1 out of 5 Katie

    Unfortunately, this does not stop my eye shadow from creasing.

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  39. 5 out of 5 Amazing!

    I always used heavy concealer as a primer for my eyelids. I am glad I no longer have to do that. You only need a little bit of this, but it glides on nicely, doesn’t irritate my eyes and it covers my veiny, discolored eyelids . Great base for eye shadow that keeps it lasting all day. It also helps brighten up eyeshadow colors. Love the packaging and the fact that it comes in a little jar, I hate primers with an applicator. I just use a clean finger and spread it all over my eyelids.

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  40. 5 out of 5 Multi-use, anti-allergy product

    This versatile product works equally well as an eye canvas primer and an overall concealer. I’ve tried many other products for these uses, and this one goes on most smoothly and evenly while concealing everything from small wrinkles to scars (skin cancer) to dark patches under the eye without the residual, clumpy appearance. In addition, I’ve spent more than the last twenty years navigating life-threatening allergies. Without going into the details of my health challenges, this product has been a go-to, anti-allergy product I can trust. Thanks, Red Apple, for being faithful to your mission, offering products that are workable and aesthetically competitive for those of us with slim choices.

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  41. 5 out of 5 A Great LIPSTICK PRIMER!

    This eye shadow primer is also a great primer for the lips! After exfoliating my lips, I slip on this silky product, then apply a bit of Rallye Balm and my choice of lipstick. This primer glides on so smoothly, you be likely be surprised at how little you need to cover your lips. A little goes a real long way. Also helps make lips look smoother, and the lipstick stays on longer, too.

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  42. 5 out of 5 Great on it's own as a brightener!

    I absolutely love the Prime Time Eye Shadow Primer! I don’t usually wear eye shadow, but I use the Primer daily on it’s own as a brightener. It gives me a well-rested, bright look. It lasts all day and doesn’t crease.

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  43. 5 out of 5 Love the eye primer!

    This eye primer goes on silky smooth. Until i discovered RedAppleLipstick most eye shadows would irritate my lids and swell. Not Red AppleLipstick products. Now i can use all their eye productS and not worry. I would recommend this for sure!

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  44. 5 out of 5 Amazing primer

    Makes my eyes one single color and keeps the eye makeup in place all day.

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  45. 5 out of 5 Fantastic mascara

    I’ve tried pretty much all the mascaras on the market, and this is the only one I’ve put on that doesn’t flake out by lunch or cause my eyes to itch. It also doesn’t clump up.

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  46. 5 out of 5 Fantastic

    I use this product every day before putting on eyeshadow. I was wary at first I didn’t know how effective it would be. But its great my eye-shadow def. Lasts longer with the eye primer. You only need a little.

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  47. 5 out of 5 Prime Time

    I love Prime Time. I use it before applying my eye shadow and lasts forever. I ran out of my cover up that I use for the dark circles under my eyes. Boy , was I surprised!!! It did a better job then my cover up. Try it and see how it works for you?

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  48. 5 out of 5 Prime Time All The Time

    I use prime time shadow primer every day! A little goes a long way…more is not better. I bit of a learning curve to make sure I was not using too much. I quickly learned how much I need to use for the best results. I wear it under my RAL eyeshadows for great staying power. I also use it alone on my no makeup days to neutralize the redness on my eye lids. Prime time is such a work horse! I would not want to be without it!

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  49. 2 out of 5 Doesn't keep eyeliner in place

    This product does not keep my black eyeliner bold or in place. By the end of the day, my eye shadow isn’t creased, but there isn’t much left.

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  50. 4 out of 5 Great coverage, silky smooth

    I really like this eye primer. I never thought I’d need it before, but thought I’d give it a try during one of RAL’s sales. It covered nicely, blended my red puffy eyelids, and felt so smooth to the touch. My eyelids are no longer puffy after using this! My eye shadows no longer look fake or cracked or like I’ve been wearing make-up for days. Will never go without this product and can now see the benefits to using under eye shadow.

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  51. 4 out of 5 Almost perfect

    The coverage and texture for this product are great. As other reviewers noted, I mix this with some eye cream and use it as a concealer too. The coverage lasts 9 – 10 hours for me.

    The only suggestion I have is that it would be great if this could fit in the palette along with my eye shadows.

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  52. 4 out of 5 love that I found your products!

    Love my products, especially the eye primer. I used to work for Clinique as a cosmetic artist and found out I had celiac. Needless to say I no longer work for clinique.

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  53. 5 out of 5 this is the best...EVER!

    this stuff is awesome. I use the RAL eye shadows on top of it, as an upper-lid eyeliner and this stuff helps my shadow line go on super-smoothly…it’s like a gel eyeliner, but better. and best part, my ‘line’ stay on all day; no touch-ups needed.

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  54. 5 out of 5 Pssst...you need this.

    I never thought I needed a primer. When RAL had their VDay sale, I thought I’d try it.

    Uhm…yeah. You need to get this product. Your shadow will go on like
    silk after Prime Time. It will blend so well and there is no creasing. I
    LOVE my Prime Time!

    I’ve bragged on it so much, my niece is going to order some. 🙂

    You should, too.

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  55. 5 out of 5 AN AMAZING PRIMER!!

    I have used so many brands of primer — and while some worked well, they
    all caused an unbelievable amount of irritation immediately after I
    applied it. THIS PRIMER IS COMPLETELY DIFFERENT.

    Prime-Time goes on very smoothly, it covers well with a minimal amount,
    and it provides a really nice neutral base for applying eye shadows.
    This is an absolute staple in my cosmetic tool box. I have one in the
    refrigerator now so that when I am finished with the one I am currently
    using, I won’t run out. It is that good.

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  56. 5 out of 5 Best eyeshadow primer ever

    When you put this on under your eyeshadow, it lasts all day. There is no melting or creasing. Rhe way I put it on in the morning is the way it looks at night when I am ready to wash it off.

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  57. 5 out of 5 Now Hear This - The Best Eye Shadow Is Now Available - Gluten Free!!!

    I pretty much said it all in the headline I just wrote. The primer is delicate & goes on very smoothly. To date, my eye shadows have lasted a good portion of the day, unless I forgot I had any on & rub my eyes!! Those “Senior Moments” come w/youth!!! I am quite pleased to have this primer, I think you will be also.

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  58. 5 out of 5 Quality

    Impressed with this primer. I was skeptical when I bought it but after using it, I will definitely buy and recommend it. A little goes a long way and eye shadow looks good ALL day. Worth the purchase!

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  59. 5 out of 5 Really works

    The primer is amazing. It really holds your eye shadow all day. Without it the color tends to fade by afternoon. I love all if the red apple lipstick products!! Thank you for helping me wear make up again.

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  60. 5 out of 5 Primo Primer

    I’ve used numerous primers, always trying to find the right one that would perform three critical functions: even out the color of my lids (one has a visible vein that drives me nuts when it shows), to resurface the lids so they are not oily or crepey, and to provide “grip” for shadows so the color stays true and doesn’t migrate onto my cheekbones. This primer does all three EXPERTLY. It covers the vein in my lid, it grips RAL shadows (and others, if you’re using them) and keeps them where you want them, while providing the perfect surface to apply your shadows and blend them beautifully. I do not apply shadow without this PRIMO primer ever.

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  61. 5 out of 5 What I expected from Red Apple Lipstick

    As usual this is the kind of high-quality product I would expect to buy from Red Apple Lipstick. Easy to use and you don’t need much.

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  62. 5 out of 5 doubles as concealer for me!

    I was already pleased with the staying power of Red Apple eyeshadows, but when I had the chance to buy the primer at a discount (and saw that other reviewers mentioned using it as a concealer) I decided to try it. I love it. It looks like a cream but feels more powdery. I use my ring finger to apply it ever so gently and sparingly all around my eye. I have fair/olive toned skin and this now takes the place of my concealer too. and yes, it is a great neutral base for the eyeshadows to stay on ALL day

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  63. 5 out of 5 great spot cover up

    I HAVE NEVER USED A PRIMER BEFORE . I HAVE TO GET USED TO IT ON MY EYES, BUT IT MAKES A GREAT COVER UP, THANKS TO WATCHING ANDREA”S VIDEO . AS ALWAYS YOU PRODUCTS ARE THE BEST. THANK YOU

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  64. 5 out of 5 Great primer and concealer

    I love the way this primer goes on easily but is not greasy. I also use it in the inner corners of my eyes and on my dark circles.

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  65. 5 out of 5 Perfect neutral matte color

    I put this shadow over the primer, and my eyes looked good all night. It’s a neutral shade to apply over the entire lid; it’s the perfect blank canvas for other shadows.

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  66. 5 out of 5 smooth and bright

    I like the way Prime Time feels going on and it certainly makes
    application of eye shadow easier. Eye shadow adheres to it better than
    to bare skin, wears longer, and is more vibrant.

    NOTE: although I have rather pale skin, I have discovered with using
    Prime Time that my eyelids are naturally a few shades darker. Prime Time
    is very light and brightens/whitens the skin on my eyelids. Personally,
    I love it.

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  67. 5 out of 5 I won't use anything else again!

    I love this primer! It’s creamy and I love that it’s safe. I tried it
    next to Urban Decay’s (not natural) primer and it worked about the same
    over the length of the day.

    Knowing it is gluten free and all natural makes the choice between the
    two an easy one. Thanks again Red Apple! You definitely know how to make
    a quality product!

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  68. 4 out of 5 Eyeshadows more visible!

    I had never used eye primer, but read that it would make the shadow colors brighter, last longer, and get rid of the annoying shadow crease. I was a little nervous. I didn’t want to experience another reaction. I experimented with the eye primer and learned how to use it properly. My eyelids were very comfortable and the color more visible and long lasting. I still get a little creasing after several hours of wear. I blame that only on my slightly greasy eyelids. I love Red Apple Products and can’t wait to try some more.

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  69. 5 out of 5 THE BEST OF THE BEST!

    Prime-Time is so AMAZING compared to any other eye primer or eye concealer I have EVER used! It goes on so velvety smooth and keeps eyeshadow from creasing and wearing off. It covers dark areas with ease. I can’t say enough good things about this amazing product!

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  70. 5 out of 5 Red Apple Lipstick best clean gluten free makeup

    Can’t say enough great things about Red Apple Lipsticks products. A truly “clean” line of gluten free products. Loving the new primer! It’s so nice to not have to keep searching for gluten free make up, Jay just keeps adding everything a girl needs!

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  71. 5 out of 5 Great for under eyes

    I haven’t tried using this with eyeshadow yet, as I don’t wear it often. However, it is FANTASTIC for dabbing under my eyes to hide dark circles and tiny wrinkles. Definitely remember not to use too much though–the first time I put it on, I used a little more than I should have, and the results were not good.

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  72. 5 out of 5 This primer is G-R-E-A-T!!!

    In a nutshell, this primer is G-R-E-A-T!!! I got compliments on my eyeshadow the first time I wore the primer underneath!!! The shadow color seems to last longer and have more oomph when I use the primer. Best of all, I love that the ingredients are gluten-free and non-toxic

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  73. 4 out of 5 It works great!

    I love the primer. It works great! I have been able to replace my Urban Decay with this primer. My only complaint with this is it is too thick to use a brush to apply so I have to use my fingers. I know that fingers are great for applying makeup but I prefer to use brushes.

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  74. 5 out of 5 Perfect for applying any powder eye shadow!

    Thoroughly enjoyed using your eye primer. The smooth, almost lotion-like consistency made it perfect for applying any powder eye shadow. My eye makeup did not crease or fade away even hours later.? Thanks for choosing me as one of your “feedback” customers. Susan Remus

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  75. 4 out of 5 Would recommend it to everyone

    I bought the eye makeup primer a couple of months ago and have not had time to critique it until now and wanted to get this in before your summer sale. I LOVE IT. It is creamy and goes on smooth and is a great base for eye shadows. It covers up any imperfection around your eyes. Then you put your eye makeup on and it lasts all day (even, like me, if you rub your eyes, it doesn’t rub off). At 4:30 the other afternoon I got a compliment on my how good my eye makeup looks–usually by then it has vanished from touching and rubbing my eyes (allergies). It’s a wonderful product and I would recommend it to everyone. Thanks for all your wonderful products.

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  76. 5 out of 5 Just the best

    Hey ladies! You are going to love this eye shadow primer! It goes on
    smooth and stays put ALL DAY LONG. Eye shadow stays true to color
    regardless of how long it’s worn, giving you that “just applied” look.
    It even survives water or perspiration! This primer is truly amazing.
    Absolutely the best I’ve ever used!!! So go ahead ladies and treat
    yourselves.

    Debbie

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  77. 5 out of 5 impressive!

    t has certainly helped prevent creasing, and I do not touch up my makeup during the day, so that is impressive! All my shadows apply really smoothly over the primer and don

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  78. 5 out of 5 LOVE, LOVE, LOVE!

    I don’t have much to say…just that I LOVE your new eye primer!!! It
    keeps my eyeshadow looking good all day and I love that it conceals the
    little veins there as well! That’s why I even use it when I’m going with
    a natural look and not using eyeshadow! LOVE, LOVE, LOVE!

    Thanks so much for giving me the opportunity to try it out as a tester! Y’all are the ones who rock! Thanks again!

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  79. 5 out of 5 Woot Woot!!

    The primer is great!! The eye shadow stays on even longer and certain colors seem to pop more!! It is easy to apply and take off if I put a little too much on. With the lighter color eye shadows, I have to put more color on or less primer. It’s great!! After reading the other reviews, I am going to try it with the lipstick!!

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  80. 5 out of 5 3 uses for the new primer!

    The first time I used it, I applied it and was then interrupted (2 kids running around the house). When I went back later, I found that I had apparently applied it too heavy as the primer was all in the creases of my eyelids. Not a pretty look, btw. LOL ?My second attempt was much better, thankfully. I applied a thin layer of the eye primer before applying my RAL eyeshadow. Now, I’m not sure which product was better; the new primer or the high quality eyeshadow. Or maybe it was just the combination of the two, but I was able to wear my eyeshadow all day without a single crease! I’ve tried several mineral based eye-shadows before, but never have I had it last all day, successfully. Needless to say, I’m sold! I also used the primer in other applications; lip primer and concealer. Both proved to be of great use. While I normally apply concealer on my lips before I apply my lipstick, ? I decided to give this primer a whirl. ??Once again, a thin to moderate amount on my lips. I applied my RAL (New York) and found that it lasted longer, without needing a touch up or reapplication. I mean, it wasn’t an all day last but the lasting power significantly increased. ?As a concealer, it works great for blemishes. ??I just applied a very small amount ??and it did the trick.

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  81. 5 out of 5 Functional easy to use silky primer

    I have been using RAL eyeshadows for almost two
    years now. I’ve been toying with the idea of getting a primer for
    almost as long, when I saw what lovely results some of my friends were
    getting with primer+eyeliner, primer+eyeshadow, or even just primers as a
    foundation, but I wasn’t able to find a clean makeup line that also did
    primers. So when the RAL primer came around, I decided I needed to try
    it!

    I’ve been testing it now since it came out and really love it. It is a
    silky consistency which is easily applied and can be blended and smudged
    for a “barely there” look. I’ve got good results applying it with a
    makeup brush, but it also applies well using my fingers and I found that
    I can control the amount I put on slightly more easily if I use my
    fingers.

    Most of the time, I use RAL eyeshadows applied wet with an angled brush
    as eyeliner, which has worked really well for me in the past. It stays
    on fine and barely smudges. Applying the primer as a base over my entire
    eyelid before using the eyeliner has an effect as if I were to use a
    light foundation on my eyelids: I look less tired, my whole eye is lit
    up and it therefore makes the eyeliner slightly more vibrant.

    I’ve also applied primer before applying eyeshadow (dry) over my whole
    eye, although the difference there wasn’t as perceptible to me. At the
    end of the night, eyeshadow had still collected in my crease.

    Overall, I would definitely recommend the primer, although I’d say that I
    use it more like a color in its own right rather than an actual primer.
    It works well as foundation for your eyes if you want to cover up
    tiredness and dark circles and makes your eyes pop like a really light
    color would. One concern I have is that although I am very
    light-skinned, if I apply slightly too much primer, it is definitely
    visible as a creamy color. It’s not a problem since I use it like I
    would use an eyeshadow of that color, but I do wonder if that means that
    it is less useable for people with darker skin tones as it doesn’t
    appear to come on sheer.

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  82. 5 out of 5 Definitely works

    Very easy to apply and helps my eyeshadow last about five hours longer. I won’t wear eyeshadow without it!

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  83. 5 out of 5 Best Primer Ever

    The eye primer is wonderful. I like being in control of the amount of primer being used, with other brands I’ve used it’s hard to control (it just comes out all goopy like cheap lip glosses). I liked the fact that my eye shadow didn’t wear off, or rub off while using the primer. I also used the primer under my eyes (dark circles) and on a few scars, it worked perfectly. The primer will work great with foundation or on days when you just want to wear mineral powder (which is how I wore it most of the time). Thanks for a wonderful new product to add to my makeup bag.

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  84. 5 out of 5 Super Eye Primer!!

    Wow!! I was so excited when I saw this new primer advertised,even more
    excited when I received it! This primer is truly “Prime Time”! It goes
    on sooo smoothly, makes an excellent base and does it ever keep my
    eyeshadow looking great all day long. The RAL eye colors look even more
    beautiful and vibrant. I’m amazed at how well this works on my oily
    eyelids, while being safe at the same time. You’ve done it again RAL!
    Love it!! Thank you!!

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  85. 4 out of 5 No irritated eyes!!

    I have been using the eye primer for a little over 30 days now and I
    like it. I have hooded eyelids, so I have a lot of trouble with my eye
    shadow and eyeliner smearing and creasing. I had a lot less creasing
    and slightly less smearing. I could also tell my eye shadow didn’t last
    nearly as long on days when I forgot to wear the primer. And most
    importantly, it didn

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  86. 5 out of 5 Prime Time

    Primer works well, it works great as a concealer as well as a primer and brightens my eye area. It keeps my shadow in place for most of the day as my lids are only part of my face that has any oily tendency which normally would absorb the shadow or liner halfway through the day. The primer goes on easily and it allow the shadow to be applied and blended with ease as well. I also love that it does not irritate any part of my eyes or lids. The only issue I have is I am no a fan of the jar and having to put my finger in it each time to apply a tube or an applicator would be preferable.

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  87. 5 out of 5 prime time is amazing!

    Love, love, love it!!! I have tried other mineral eye primers but found them oily and cakey. Prime time is soft and smooth, never creases or clumps and doubles as a concealer. Best primer ever 🙂

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  88. 5 out of 5 prime time is amazing!

    Love, love, love it!!! I have tried other mineral eye primers but found them oily and cakey. Prime time is soft and smooth, never creases or clumps and doubles as a concealer. Best primer ever 🙂

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  89. 5 out of 5 Catch all makeup

    This works amazingly well to conceal little marks here and there. I am particularly fair so if I blend well I don’t even have to do anything else! I also like it as a primer for my shadows. I tried to do my sister’s makeup the other day and she didn’t have any primer (mine was at home) and I realized how spoiled I am getting by using the good stuff!

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  90. 5 out of 5 Staple in my makeup bag!!!

    I can’t believe I have been using the RAL eye primer for over a month already. It has become an automatic go to every single morning. I love how it glides on and is so smooth. I stopped using primers because they contained irritating and harsh ingredients that made my eyes itch. Itchy eyes and contact lenses do not go well together. I have used the primer both under my RAL eyeshadow and even just alone on the mornings I need a quick fix before I teach swim. I love that it doubles as a concealer. This will remain as a staple in my makeup bag!!! Thank you for all your amazing gluten free products!!

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  91. 5 out of 5 Eye shadow primer...sleep in a jar

    I love it!!!!

    I recently had lunch with a friend I haven’t seen in months. The first
    thing out of her mouth was ” either you had some work done or you are
    getting ALOT more sleep!”….haha that was all the affirmation I needed
    to promise that I will never be without this stuff!

    Thank you Jay and Andrea!!

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  92. 5 out of 5 Prime Time Working Well

    I like this eye primer. It is soft and smooth and easy to apply. Not
    thick and goopy like others. Plus no ingredients that I have an allergy
    to.

    It is also good to use under the eye to help your concealer work better. I use it on dark spots on my face and it covers well.

    Great product. Thank you for making it.

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  93. 3 out of 5 Use Sparingly Is The Trick For Best Results

    If I use very little it works the best. If I used too much I found it collecting in my creases of my eyes. My eye shadow isn’t staying on as long with it. I used it as a concealer as well it worked pretty good, My skin is dry mostly, but not so much on top of my lids. I did try it with and without lotion and of course the lotion made the results worst. I will still continue to use it as a concealer.

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  94. 5 out of 5 Lasts the entire workday!

    The primer works well under eyeshadow and makes the eyeshadow stay more vibrant longer throughout the day; the results probably vary depending on how much oil each woman’s skin produces, but I’ve found that eyeshadow will last the entire workday (7-4) with the primer, while my eyeshadow when applied without primer often fades and creases by around 1pm. Some days I also just wear the primer and skip the actual eyeshadow. I also like using it to brighten up the dark circles I often get under my eyes.

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  95. 5 out of 5 Really keeps my eyeshadows in place!

    Just wanted to take a minute to tell you about my experience with Prime-Time… at first I wasn’t completely sold, but found it just took a bit of experimenting to get the correct amount for the best results. I loved the way it prepped my entire eye area, but I perhaps got a little carried away with it and it resulted in some creasing. Once I backed off on how much I was using, it is amazing! Really keeps my eyeshadows in place, no creasing, and to top things off, it doesn’t irritate my sensitive eyes the least little bit! Thanks for such a great product and for allowing me to be a beta tester!

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  96. 5 out of 5 Prime Time

    This is the first time I’ve ever used an eyeshadow primer & I love it. It creates a very smooth, even toned base for my eyeshadow & the eyeshadow stays very well. In addition, it looks so good that I wear it without shadow, for a clean, bright eyed look.

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  97. 4 out of 5 The color is just perfect!

    It is so much better than any eyeshadow primer I’ve ever had. The color is just perfect. It makes it so my eyeshadow stays on a lot longer than before–before, I used to have to reapply my eyeshadow multiple times per day (no joke!). Now, I just have to reapply once per day. (But even if I don’t reapply at all, everything still looks fine.

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  98. 5 out of 5 Double duty - works wonders

    I’ve been searching high and low for an eye primer – and I’m extremely happy to say “Prime Time” has fit the bill. Finally! It’s smooth, not ‘cakey’ at all, and it keeps my eye makeup looking fresh all day. I’ve worn it alone on a very casual day without putting eyeshadow over it , and it evens out the skin tone on my eyelids and did not crease throughout the day. I’m calling this review “double duty” because I’ve even used it under my eyes as a concealer on those days that I didn’t get enough sleep. Also, putting a touch of it just at the inside corners of my eyes helps to give a “brighter” look. Note: I wear contact lenses every day and have not had any problems wearing this product. I also have many allergies (in addition to Celiac Disease) and am so happy to report that this product (along with everything else I’ve tried at Red Apple) keeps my skin AND my insides happy!!!

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  99. 5 out of 5 Great Eye Primer!

    I love this primer. I’ve used it for about 30 days now and I love how light it is. It’s not cakey or heavy and it keeps my eyeshadow fresh for the entire day. There were a couple days where I forgot to use it, and I could tell the difference by the middle of the day when I saw my shadow creasing. It really is amazing as a cover-up as well for dark circles and blemishes. Thank you, RAL!

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  100. 5 out of 5 Amazing!

    I am so impressed with this primer! I’ve used others and it always made my eyelids crease weird. BUT this primer goes on smooth and creamy, which is helpful because I have dry skin. My eye shadow stays on all day/night and comes off easily with makeup remover! Love it! Thank you for creating it!

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  101. 2 out of 5 Didn't work for me

    Unfortunately, Prime Time did next to nothing to combat my creasing. I
    have very oily eyelids and somewhat hooded creases, so creasing is a
    major problem for me. Prime Time gave me, at most, a couple of hours of
    wear before really bad creasing started.

    The other issue for me is the ingredients. This is still miles above
    mainstream primers, but not quite as clean as I would like to see.

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  102. 4 out of 5 Honesty in Advertizing!

    How wonderful that this eye primer does
    everything that you say it will! It is easy to apply, has a nice feel
    and really evens out the color on my lids. The primer leaves a slight
    neutral color on your lids and eyeshadow goes on easily over it. I have
    had no problems with creasing. It also covers small red spots on your
    skin pretty well.

    Thanks for a great product!

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  103. 4 out of 5 Fantastic!

    I’ve been giving the primer a try for about a month now, and it’s fantastic! The primer feels really good. It goes on smooth, it stays in place and it also keeps my makeup on. I’ve have a hard time with fallout AND even it disappearing by noon. Even your eye shadow, I’ve got oily eyes or something. But the application of the primer makes my makeup stick!

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  104. 4 out of 5 Primer is creamy!

    The primer is creamy and delicious and could probably be worn with no

    shadow at all as it’s so nice! The first time I wore it with the 2

    shadows that were demonstrated on the video by Andrea, it stayed on all

    day, all evening, and I used makeup remover to take it off as it looked

    as good at 10 PM as it did when I put it on! Needless to say, I was
    thrilled with the primer and the eyeshadow colors and how they made me
    feel/look!

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  105. 5 out of 5 Primer that works!

    I have been wearing this for a few weeks and love it. It is nice to have eye shadow that now stays on all day. It is easy to apply and to apply the eye shadow over it. The primer is not so wet that you have to wait to apply the eye shadow and the eye shadow does not clump on the eyelid once it makes contact with the primer. A little secret – my daughter (who is very fair skinned) has been using it also to cover blemishes.

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  106. 5 out of 5 Love it!

    My first time trying an eye primer. It evened out my skin tone on and under my eyes. My RAL eyeshadow stays on all day, actually until I remove it. It makes the colors look great. Thank you so much for creating Prime Time.

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  107. 5 out of 5 Prime Time ROCKS!

    I’ve used eye shadow primers in the past because eyeshadow tends to disappear on me. I wasn’t thrilled with the ingredients in those primers, but I used them because they worked. But now I don’t have to compromise.

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  108. 5 out of 5 loving my primer so far!

    I’ve been really loving my primer so far – I have oily lids and the primer has been helping so much with my eye makeup staying on better. Before the colors kind of smudged more and turned into a muddy mess, but now I can keep more distinct areas of color on the lid (the primer also seems to make the colors a bit more vibrant).

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  109. 5 out of 5 Amazing primer!

    This is a great primer. Will definitely replace what I’ve been using. In
    fact, can you please make a full line of makeup?? Thanks!

    So I’m newish to using eye primer. Most recently I’ve been using one from Tarte. After trying yours, I trashed my old one.

    First I love the texture/consistency. It’s like silk on my eyes. I even
    used it without shadow. Just to even out my skin and then put some liner
    and mascara.

    The first time I used it I went 10 hours and my eye makeup looked great.
    There was a bit of a crease but the shadow was mostly still in place. I
    think 10 hours with that slight crease really is a reasonable
    expectation. Like I said, my shadow was prob still 85 percent in place
    and I could not be happier.

    The biggest plus for me would be the way it makes the shadow colors look. They pop and they give a very true even color.

    Love it!!

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  110. 5 out of 5 This stuff is fantastic!

    Just had to leave you a glowing review of Prime Time. Historically, I have not had much luck with eye primers……until RAL’s Prime Time. It is super easy to apply & the gives shadow unbelievable stamina to make it through the whole day. I use eye shadow as eyeliner (Indi-Go-Go is my current fav) and with Prime Time, the line stays crisp all day-no fading or drifting! I’ll definitely purchase this product again as well as recommend to friends, family &/or anyone who will listen. Thanks!!

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  111. 4 out of 5 I love the primer!

    I love the primer. I use it every day and when I first got it I purposely left it on overnight and the eye liner was still in place in the morning. Just testing it. My eye shadow and eye liner both stay in place very well. I also like the slight color if I don’t wear eye shadow some days.

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  112. 5 out of 5 Bood Base Color

    I like the eye shadow base and it covers the uneven skin tone on my eyelids without any irritation. It is a light color so I had to switch to a slightly darker eye shadow color to offset this. It does make your eyes look bigger and younger.

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  113. 5 out of 5 LOVE this eye shadow primer!

    I absolutely LOVE this eye shadow primer! It provided the perfect canvas for my Red Apple eye shadows. My shadow stayed put all day without creasing, running into my eyes when sweating or “blobbing up” after teary eyes (allergies). The eye shadow colors stayed true without fading away. Thank you for the opportunity to try this primer. It’s perfect!!! I can hardly wait for the mascara! Keep up the good work, Jay and Andrea

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  114. 4 out of 5 Very nice product

    The eyeshadow primer works quite well for me. It certainly helps the eyeshadow go on easier and more smoothly. I also use eyeliner, and it does not always help that stay where it should be. Sometimes, eyeliner migrates up to my eyeshadow area. It always has done so; I’m sure it is probably a product of how my eye area is put together. In any case, I am very happy with the primer and will defintely purchase it again. It for sure makes my beautiful RA eyeshadows look most true to shade and as I previously stated, go on smoother. Another winner, in my opinion.

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  115. 5 out of 5 This Base Is Smooth!

    This base is smoother and feels good on the skin as soon as you put it on.

    It seems to hydrate the eyelids which is a plus.

    It keeps the color from coming off easily and the eyeshadow lasts until
    you decide to remove it. Without the base, I’ve noticed that the
    eyeshadow particles get in my eyes and make them irritated and red.

    The color seems to have more “pop” with the base underneath.

    Bottom line I would never again use eyeshadow without using the base first!

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  116. 5 out of 5 I LOVE the new eye shadow primer!

    I just wanted to let Andrea & Jay know how much I LOVE the new eye
    shadow primer!! I put it to the test the other day. We’ve been cleaning
    out our house, which is hard work! I had to go out to the store so I put
    on makeup. I used the eye primer before I put on my eye shadow. When I
    came home I started right into cleaning out closets and such. After
    several hours I looked like I had taken a shower, I was sweating so
    badly!! When I looked in the mirror later that night, most of my makeup
    had disappeared. But, my eye shadow looked I had just put it on. It had
    withstood the “sweat test!” Thank you for making such a fine product! I
    will continue to use the primer every time I’m wearing eye shadow! Can’t
    wait to try the new mascara and

    all the new products in the Summer line!!

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  117. 5 out of 5 Love, love, LOVE this eye shadow primer!

    Love, love, LOVE this eye shadow primer! Absolutely no creasing, unless I use a bit too much product. I have tried so many eyeshadow primers over the years and this is my favorite! Beyond thrilled to finally find a clean product that actually works! No more red, itchy, dry, or creased eye lids! This primer is silky smooth and evens out skin tone perfectly with such a small amount (so no more unnecessary tugging or caking) and definitely keeps eyeshadow looking freshly applied ALL day! I fell asleep without washing my face the other night (so bad, but we’ve all done it…at least once right???) and I woke up the next morning with eye make up still fully intact. Thank you for making such outstanding products! I can’t wait for the mascara!!!!

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  118. 2 out of 5 Great premise; doesn't live up to hype

    I really wanted to love this product, but after repeated tests I can’t really justify adding this step to my morning makeup routine. I expected this product to even out the color of my lid and add wear time to my shadow, make it stay put longer. It does even out the color on my lid, but not without some extra stretching of the delicate skin trying to get the cream on, even with just patting it on, due to what it took to blend it well. Then I found that I had to change eye cream because it really wasn’t working with what I was using. The shadow disappear in several hours when used on top of that eye cream. A change in eye cream got the shadow to last longer, but no longer than the eye without the base on it, as I only did one eye in repeated tests, leaving the other eye without the base cream for comparison. The only difference I could tell between the two is a slight difference just below the brow where I don’t wear shadow…if you looked hard you could tell that base cream had lightened that area. That’s it. That’s the only difference I could tell between my two eyes, and that lasted only for a few hours and then was no longer visible. I’m disappointed this did not work as I had hoped, but you have many others who seem to love it, so my disappointing results probably won’t matter.

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  119. 5 out of 5 Loving it so far!

    So far I am loving the primer! Lasts almost the entire day, with a
    minor feathering needed in late afternoon. This is far out-performing
    my usual Urban Decay eye primer.

    In the 2+ weeks I’ve been using it, no issues with clogged pores, eyelid
    skin distress or puffy lash lines, which was an issue with my usual.

    Would love to see this in more of a champagne color if possible? It
    makes my lids look ghostly white. I am putting shadow over of course,
    but it seems to change the base color a bit. I’ve just been trying to
    use less so it’s not so white.

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  120. 4 out of 5 New Eye Shadow Primer

    I have just received the new eye shadow primer
    product and I have to say I like it. It is silky in texture and glides
    onto the eye lid with ease. I’m even thinking of using it as an
    alternative eyeshadow.

    However, although it improves the longevity of the eyeshadow I still
    have problems with any eye shadow lasting through the day. I have
    always had this problem regardless of what eye shadow product I use.

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  121. 5 out of 5 Where have you been all my life Prime-Time Eye Primer?

    The Red Apple Lipstick team has done it again! This product is the
    best! I have deep set eyes and wear glasses, so this product is
    indispensable for brightening and smoothing out the tones of my eyelid.
    It is thick and creamy and keeps my Red Apple eyeshadows in place for
    the whole day.

    I will be purchasing this Primer again, and I can’t wait for the mascara.

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  122. 4 out of 5 Fantastic Eye Primer!

    I have used the primer several times and it is definitely a must-have! After 10-12 hours of wear my eye shadow is in place with only ever so slightly creases…which are easily blended. I could not ask for better coverage…it also works well under the eyes. It is easily applied and allows the eye shadows to pop with even color 🙂

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  123. 4 out of 5 decrease the crease

    This primer worked well for me. Though it doesn’t completely eliminate a crease for a whole day (could any product?), it does a great job in keeping the eyeshadow in place, prolongues the interval before creasing occurs, and minimizes the creasing. While using this product, I was able to use less eyeshadow because the eyeshadow shows up better with the primer beneath. I was very happy with how nice my eyeshadows looked when applied over this eye primer and with how the shades stayed where they had been applied throughout the day (with minimal pooling in the crease). I did have to be certain I applied the eye primer evenly and thoroughly to have optimal results.

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  124. 5 out of 5 I love this eye primer!

    I love this eye primer! It is kind to the delicate skin on your eye lids
    and it has amazing staying power. I’m not surprised; all of RAL’s
    products are wonderful.

    –Abby

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  125. 5 out of 5 Eye Primer Is Superb!

    The eye primer is superb! It adds just the right amount of extra glow and

    really makes my eyeshadow pop! The tutorial on how to apply it is super

    helpful too! I am so happy y’all do this and keep up the good work!

    Darcey

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  126. 5 out of 5 Definitely A Keeper!

    Ok, I have tried the primer and you definitely have a keeper — love it !. At the end of the day there is still color on my eyelids, something very girl wants. Looking forward to the mascara .

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  127. 5 out of 5 You've Done it Again!!!

    I’ve tried the Prime-Time Eye Primer for a few weeks now and I’ve loved the results each and every time! My eye shadows look as good at the end of the night as they did in the afternoon. I get a soft base and the result is there’s no creasing of color at any time. This is a fabulous product and can’t wait for your mascara. I’d be so happy to test that! Thank you Jay!

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  128. 4 out of 5 Loving The Eye Primer

    Hi jay! I am loving the eye primer. It is keeping the shadow in place
    untill about 5pm so all day. In evening I do experience mild creasing
    but am able to blend it back in with my finger tip so I don’t even need
    any shadow brushes. The creasing had been a big problem for me as my
    eyelids are much oiler than most. So. Dry Halley to have a safe non
    toxic worry free primer! Thank you so much for including me in your
    trial run. I am so impressed with all of The RAL products I own. I never
    have to worry about a look or color from your line because they are all
    so well done, I am completely confident all the time now.

    Sincerest thanks to you,

    Kathleen

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  129. 4 out of 5 Great Base For Beautiful Eye Colors

    I have used the Prime Time for 2 weeks. Even though I have tried other eye primers before, I never stayed with them. Prime Time is smooth going on. It is a great base for your beautiful and dynamic eye colors. I can really work with the colors in the hue they were intended to be.

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  130. 4 out of 5 RAL COMES THROUGH AGAIN

    I think this is a really great product. I used to use benefits prime time eye shadow primer, but i would get really itchy eyes from it and other primers as well. I’m not sure if my lids are more oily than the others reviewers on here, but my eye shadow definitely does not last 12 hours. I can get a solid 8 out of it before it starts to look dull, move around and my eyes begin to look really dark. I work 12 hour shifts and have an hour drive in between, so from the time I apply my make up to when i take it off its a solid 15 hours. I wish that it worked better on me and stayed longer…. Maybe its from the fact that i use argon oil as a face moisturizer? I don’t know, but either way, for the time it does last on me, its great!

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  131. 4 out of 5 Great primer, but color could be improved

    This primer does what it says it will – holds eyeshadow in place all day without much creasing. It goes on creamy and smooth. I just wish it wasn’t such a cool grayish white color. It looks awfully white on my warm skin with red undertones. A warmer color option would be a nice addition. But overall, I’ll buy it again.

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  132. 5 out of 5 Prime time primer is fabulous!

    The primer is silky smooth and It stays on the brush! No mess! It does a
    great job of covering my blotchy colored eyelids. It gives a nice even
    coverage and tone.

    The primer works great for under eye coverage too and does not give you
    that white owl look other products do. I also have used it on red spots
    on my face with good coverage,

    Thanks for a wonderful product!

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  133. 5 out of 5 Prime Time makes me Happy :)

    My search for an eye shadow primer is OVER. Made in the USA, check. Won’t sting my eyes, check. Preforms like a rock star, check. Non-Toxic, check. Yup. LOVE it.

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  134. 5 out of 5 Great primer!

    I have really enjoyed the eye primer that is being beta tested.It is smooth and creamy. It helps keep my eye shadow on longer and makes it look smoother on my eyelid. I like the way it looks when it goes on and have used it alone, as well. Great product!

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  135. 5 out of 5 No creases, no eye irritation

    Loved the primer. It was not chalky and didn’t feel heavy at all. My normally sensitive eyes did not experience any irritation. Eye shadow went on easily over it.

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  136. 5 out of 5 Great Addition to the Line!

    I was hoping Red Apple would make a primer because other primers bother my very sensitive eyes and I need a primer to make eye shadow last. I am really liking this one. I’ve used it all by itself to test whether it stung my eyes–it has not. Then I’ve used RAL eyeshadow over it, and it really helps the eye color last! I’ve also used the primer under my natural concealer. Again, a home run. I highly recommend this primer. Now Jay, PLEASE make an awesome mascara!

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  137. 5 out of 5 Looking Younger Every Day

    At 62 years young I am totally excited about this new product. As one who wears little makeup but is now having discoloration hear and there after years of abuse in the sun as a not so health smart 20, 30 & 40 something, I must say this product evens out skin tone, brightens the entire eye area and works well by itself for a natural brighter eye which gives an always much appreciated youthful appearance! I have to say this product is as important as any makeup product I have ever purchased and I would encourage anyone of any age to try and plan to be amazed!

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  138. 3 out of 5 Nice to use something safe :)

    Here is what I have found about this primer: I love how it goes on
    smoothly but I would love to have an applicator with it! I noticed how
    well the eyeshadow goes on with it AND it does not take as much
    eyeshadow to cover the eyelid. That IS a plus.

    I have checked my eyes mid day, two days in a row and I do see an
    eyeshadow line in the eyelid crease. Maybe I’m applying too much. This
    is a bit of a bummer, BUT having something safe to use is better than
    nothing. You are doing a great job with your product line! I’m a big
    fan and customer!!

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  139. 5 out of 5 Great Primer

    This primer is great – not oily at all and I was worried it would not do the trick… but it is amazing. Makes the shadow last with no creasing. Can’t wait to try it as a concealer!

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  140. 5 out of 5 Wow--seriously the BEST eye primer!

    This little wonder makes a huge difference. There is no creasing, no budging (even liner!), color stays true and looking freshly applied all day long. This creamy formula works so much better than the ones squeezed out of a tube that separate into an oily mess. (Ick!) I don’t even need to wait for it to “set” before applying eye shadows. I learned the first time not to apply it too thickly, because then (and only then!) it can crease. From then on it has performed flawlessly. I love it!

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  141. 5 out of 5 AWESOME!

    Your Primer is AWESOME! I’ve never had my eyeshadow not crease before, and with the primer, it rarely does – even after 12 hours of wear. Also, I discovered that it works great for the dark circles under my eyes! Thanks again for letting me try it out, I’m totally hooked.

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  142. 5 out of 5 Love Prime Time!

    First I want to say thank you for asking me to be a beta tester. I was so happy to try out a new product for you, this stuff works great, I used it the same day I received it with my new shadows and tried it as a concealer as well and was delighted with how well it covered my red areas. Thank you for thinking of us gluten free girls, Jay! You are the best! Can’t wait for your mascara to be announced!!

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  143. 5 out of 5 Love Prime Time!

    First I want to say thank you for asking me to be a beta tester. I was so happy to try out a new product for you, this stuff works great, I used it the same day I received it with my new shadows and tried it as a concealer as well and was delighted with how well it covered my red areas. Thank you for thinking of us gluten free girls, Jay! You are the best! Can’t wait for your mascara to be announced!!

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  144. 5 out of 5 Fantastic Eye Primer

    First, let me tell you I am a middle age woman with dry skin and had never found a primer that worked for more than a few hours. So, I know Jay has high standards for his products so was delighted to give this a try. It was easy to apply and at first thought it might be too light for my medium skin but when I applied my RA eyeshadow it looked beautiful. Fast forward to the end of the day when I went to check my makeup naturally thinking I would have to reapply it. Nope!!! My eye makeup was still in place and colors true. I was almost in shock. This is so healthy too. Thanks Jay for your outstanding primer. I am hooked.

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  145. 5 out of 5 AWesome new product!

    The new Prime Time eye primer is fabulous! It goes on creamy and keeps
    my eye shadow on until I take it off at night which is about 16 hours!

    It is an awesome new product … great job Jay!!!

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  146. 5 out of 5 Best Primer I've Found!

    I love that this primer goes on really smooth and creamy. It’ s easy to apply shadows on top and blend them in. It is also the perfect shade for my skin tone (fair) to conceal the dark circles under my eyes. I did notice a little bit of creasing towards the afternoon but not by much, not that anyone else would notice. But I am quite satisfied with this product! Best primer I have found!!

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  147. 5 out of 5 This stuff is AWESOME!

    I received my new primetime eye primer the other day and tried it the
    next morning. I decided to really put it to the test . . . I applied it
    to only ONE of my eyes so that I could have a comparison with my
    non-primer eye.

    WOW, what a difference the primer made in how smooth and bright my
    eyeshadow went on!! It was like I was wearing two different colors of
    eye shadow. I love this stuff!!

    Thank you, thank you, thank you!

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  148. 5 out of 5 I like it!

    I wanted to give you some feedback on your Prime Time mineral eye
    primer. First of all, I really like the container that it comes in. It’s
    small, fits in all of my makeup bags and is easy to open and close. I
    like the clear top, so I know what I’m reaching for. The primer is nice
    and creamy and easy to apply to the eyelids with just my fingertip. I
    have been putting a thin layer over my entire lid before applying any of
    the shadows. The primer definitely helps the shadow last all day long
    without fading out or coming off in flakes.

    Thank you so much for including me in this beta test. I just received
    about 8 shadows a week ago and am so glad that I have a way to make them
    last longer and look better. Please keep the new products coming. I am
    patiently awaiting the arrival of the mascara. I love everything so far.

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  149. 5 out of 5 Loving it so far!

    Jay,

    So far I am loving the eye primer. It goes on smoothly and causes my eye
    shadow to blend easily over my eye lid. As the day wears on my
    eyeshadow does not wear off but mellows. I had been using my mineral
    foundation as a primer but it was coarse. RAL Eye Primer is silky smooth
    without sliding off my eyes!

    Thank you,

    Kimberly

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  150. 5 out of 5 More USES then the lip balm

    Wow, I am ecstatic over this new eye primer – not only am I using it on my eyes but on other parts of my face too. It works double duty as a concealer! I love that it is so soft and goes on easily. You can hardly tell you have it on, color wise. A little goes a long way that is for sure. I used it to help contour my nose also – wonderful. I have nothing bad to say about this product!! Thank you Jay

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  151. 5 out of 5 Finally!!

    RAL’s eye primer is wonderful! I can put it on in the morning and no need to touch up my eye shadow in the evening. I love this so much better than using the wet brush technique, which made the shadow colors more intense. I felt this was too much for me, but I found no other option on days when I didn’t have time to reapply. The primer leaves the shadow colors softer. It does make them a deeper color than nothing behind the eye shadow, but I think the color is true to what they look like in the palette. This is definitely a stable in my makeup from now on 🙂 Thank you for making great eye products! I used similar products from Clinique in the past, but my eyes teared constantly, so I switched makeup. After trying several big brand companies and still having the same problems, I found RAL. Wow! RAL’s eye products are second to none. Try them, you won’t regret it! Now I have the convenience of Clinique without all the toxic additives! I am looking forward to the mascara!

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  152. 4 out of 5 Best Natural Primer

    I have very oily eyelids and have been looking for a more ingredient friendly eye primer and I do think this is the best I have tried. It evens out the skintone of my eyes and allows the color of the shadow to shine. I do find that even with the primer, the shadows do begin to fade and crease around the six hour mark.

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  153. 5 out of 5 The BEST!

    The Prime-Time eye primer is a Must have. The application goes on so smoothly, stays smooth and no creases – even on 60 plus year old celiacs. It is the perfect foundation for this brands eye shadows. Another big plus, no itchy eyes, no toxins and requires only one application that lasts the whole day. You will not be disappointed!!!

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  154. 1 out of 5 Really disappointed

    I must have really oily eyes or I’m just too old for the product but it
    didn’t work out for me. First, it was a cream and creams NEVER work for
    me. I tried applying my eye shadow dry, but unfortunately it wouldn’t
    apply evenly. It was blotchy so I tried smoothing it with a different
    brush but all it did was create a mess. I started over and then tried
    applying my eye shadow wet. Well it never really dried. I couldn’t apply
    my eyeliner as it seemed to not allow it to stay in place.

    Sorry guys, I so love all the other products but this one — I can not
    recommend for anyone who has oily skin or maybe my age group.

    Sorry Jay

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  155. 4 out of 5 Product deserves 5 stars

    It’s great! Just the right weight, easy to blend and spread, stays put, becomes one with your eye shadow. I love it!

    But I think RAL missed the boat in terms of the form of its
    packaging. These cute little pots do not allow the product to be used in
    a Z-palette. It would be much more handy to keep with eye shadows in
    your palette. I’ve used lots of methods to try to remove these little
    pans from their little pots, per instructions online for other products.
    All have left me spewing four-letter words. The easiest method, using
    heat, is not appropriate for a creamy product like this. Please give
    this product a wonderful, magnetic pan like your eye shadows.

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  156. One person found this helpful

    5 out of 5 Brightens up my eyes and keeps eyeliner in place!

    The first time I tried the new primer, I applied it alone over my eyelids, then applied my eyeliner (I use the black RAL eyeshadow applied with the eyeliner brush). I generally apply a mineral foundation a tad deeper than my lids over the whole eye area and then use the black liner; I don’t usually wear any other colored shadows. When I used the primer, I skipped the foundation on my lids. The primer creased and my eyes didn’t look as bright as they usually do (the primer appears to be more pink rather than yellow-based). The next day, I applied primer again, and this time I applied the usual foundation over it, then applied eyeliner. Voila! No creasing, and my eyes appeared even brighter than usual. My eyeliner definitely stayed in place longer, as well! I also tried the RAL pencil eyeliner and even that stayed in place all day, which pencils usually do not on me. So the primer is a keeper, but it’s important to use a very small amount and to apply some type of powdered shadow or foundation over it to brighten and keep it from creasing. Thanks for another great product, RAL, (P.S. I used to be a makeup artist, so I am extremely picky and critical!)

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  157. 5 out of 5 What a difference!

    First of all, I want to thank you for making gluten free products that
    don’t cause reactions for those of us with gluten allergies! It is so
    hard to find quality, safe products. Your lipsticks are superb! I love
    the my new eye shadows. The Brownie Points is perfect for my eyebrows,
    too.

    The first time I tried out your new primer with my new R.A. eye shadows,
    I used it on only one eye. What a difference that made! My eyelids
    tend to be more oily than the rest of my face and the eye with the
    primer did not get creased at all. It stayed fresh and beautiful! I
    will definitely use it on both from now on. The primer also works well
    alone for a casual everyday look.

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  158. 5 out of 5 I really like it, although I did not think I would.

    I didn’t think I had a need for a product like this but it makes it so much easier to blend and smooth eye shadow. I even like it alone. Nice job! I use it all the time and love the look. My shadow looks so much more professional. Thanks a bunch!

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  159. 5 out of 5 It's a hit with me!

    Hi, Jay,

    Your primer is a hit with me! I have had trouble applying eye shadow
    evenly, to begin with, much less having it look fresh all day long!! I
    was a little skeptical when I first applied the primer, because it felt
    creamy. I thought I would have the same problem with uneven shadow that I
    always have, on my oily eyelids. But when I swept the brush of shadow
    on top of that primer coat, it went on smoothly and evenly. Now, the
    other test: would I have eye-shadow lines in my eyelid creases at the
    end of the day? Nope! The shadow stayed nearly as perfect as it had been
    when first applied in the morning. Oh… and I never have to worry
    about being “glutened” or contaminated with toxins from your products.
    THANKS!!!

    Diana

    Rock Hill, SC

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  160. 2 out of 5 Not what I was hoping for

    It appears that I am the only person that wasn’t wowed by this product and I was so excited to try it.

    For me, it did nothing to correct my lid discoloration and veining. The
    first time I tried it , the product itself creased within minutes of
    application and I used very little. I hadn’t even applied my eye shadow
    yet! After shadow application, I had 2 hours of wear time before
    creasing occurred – and my lid discoloration showed though. My
    eyeshadow, including my normally “bullet-proof” waterproof eyeliner were
    completely gone! This product seemed to dissolve them.

    I didn’t want to give up on this product so the next day I applied a
    dusting of transparent powder on top of the primer to see if that would
    help. As far as wear time it did. Instead of 2 hours before creasing I
    got 4 hours. Better yes, but far short of what I need and expect from an
    eye primer.

    I love my other RAL products (lipstick, gloss and eye shadows), but this
    was a real miss. The most positive aspects of this product for me are
    the company that produces it, and the non-toxic ingredients it contains.
    Sadly, this is not a keeper and I will continue searching for my HG eye
    primer. I so hoped it would be this one.

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  161. 5 out of 5 Perfect product for the job

    I really love this eye primer. I’ve used many primers and this one is the best because it performs with good-for-you ingredients! It has a wonderful slip to it so it is easy to apply and get full coverage on the entire eye area. A little goes a long way so the value is there. Ladies, make sure you pat it on, don’t rub it in. It makes for a great canvas for your eye shadows because it covers tea stained lids and the eye shadow colors apply true. And last but not least, it keeps your eye makeup on all day. The only suggestion I can make is to provide the product in a tube for sanitary reasons but the formula isn’t squeezable so I just make sure my fingers are clean before I go dipping:) Thanks Jay and Andrea – I LOVE IT!

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  162. 5 out of 5 love it!

    I loved this product. the consistency is great. it isn’t sticky or goopy like other primers I’ve tried. not only does it make my eye shadow last all day, but it also covers the veins in my eyelids. (I’m extremely fair) love it!

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  163. 5 out of 5 Perfect Eye Primer

    I have been waiting for a all natural gluten free eye primer like this for so long. Worth the money for sure. My eye shadow last all day long and looks great into the evening without having to touch up. I love RAL company they are the best!

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  164. 5 out of 5 Goes far beyond an eye primer!!!

    I was so excited to receive my eye primer and couldn’t wait to try it out. First thing I noticed was the great packaging. I love the small container and like the fact that it’s not in a tube because I can dip my primer brush in it. It took 2 days experimenting with the layers to use but I found my “thickness” so to speak, and how much to apply. This primer goes way beyond for just using on your eyelids. I also experimented with using under my eyes to hide dark circles and on a small facial blemish and it works better than any liquid cover up. Using as a primer for my eye shadows is amazing as well because I do not get those annoying creases appearing as the day goes on, which means I don’t have to touch up my eye shadow as the day progresses. The eye primer is not heavy on my lids and it glides on smoothly. It also does not irritate my eyes. I only use Red Apple makeup products on my face and nothing else because no other store brand or department store makeup holds true to it’s word. The best thing about Red Apple makeup is it’s ALL natural and it makes me feel amazing!!! You can’t go wrong with this primer and I highly recommend it with any Red Apple eye shadow color. Get some today and have fun experimenting like I did on blemishes also. Great job Jay, Andrea and the rest of the team!!

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  165. 4 out of 5 So smooth

    Goes on smooth and has a great texture. Works well as a concealer for dark under eye circles. Had some creases by end of day, but was much better than before. I have unusually oily skin. Will definitely make this part of my daily make up routine. Thank you!!

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  166. One person found this helpful

    5 out of 5 doubles as a concealer

    OK, as promised this stuff is FANTASTIC!!! First thoughts: nice creamy
    texture, doesn’t feel heavy or sticky. Took a few days before I got the
    application correct. Too much and it worsens the creasing, and pasting
    it on is essential. Otherwise, if you rub it on, it doesn’t go evenly.
    Looks like a first roller coat of white paint over a dark wall when you
    don’t dot it on, if that makes sense. I love that it can double as
    concealer for the dark under my eyes, too. I extended it down my noise a
    bit to just the darkest shadow, and it worked great.

    I took pictures, and there was a noticeable difference in my eyes at the
    end of a normal 15 hour day. I don’t generally touch up my makeup
    through the day, and my eyes still looked great. Rest of me, eh, not so
    much.

    Any questions? Things I missed?

    – Sarah

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  167. 5 out of 5 Buy It !!!

    I have chronic red eye lids from allergies, ingredients, what have you. I gave this a try and it actually feels soothing, my eye makeup didn’t bug me and my lids look better. Honestly I didn’t even check to see if my eye shadow had more staying power or not. I was so happy to have some relief. I just put it on and used a matte neutral shadow over the top. I felt like I looked rested, redness-gone. Great product, thanks for making it !

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  168. 5 out of 5 Amazing Primer

    Have only had this product a few days but it is already a “Can’t live with-

    out ” product. It is silky smooth, pretty by itself and keeps my shadow in

    place perfectly. Jay has outdone himself with this great product!

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  169. 5 out of 5 love it

    Hi Jay!

    I received your prime-time-eye primer and love it! It is easy to apply,
    feels great and stays in place. My eye shadows look great and stay
    right where I put them. The other day I even used it all by itself and
    it made my eyes look nice and bright. Because it comes in a little pot
    rather than a tube, it’s easy to control the amount I use. No more eye
    primer all over the myself and the tube with each application. Thank
    you!

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  170. 5 out of 5 Wow! I'm impressed

    This new eye primer is truly outstanding. It goes on smooth, is a natural balanced color and stays on for long-wear. It’s my new favorite product for making sure my eyeshadow looks fresh and blend smoothly. Better than I had expected, honestly!

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  171. 5 out of 5 Prime time hit!

    This primer is a hit. The color is the perfect base, alone with eyeliner
    or used with shadows. I use the shadows both wet and dry over it and
    have found it creates a lasting application for both. It feels great,
    not heavy or greasy on the lid, and is not draggingly dry like some
    others. Like the middle chair at the three bears’ house, it is “just
    right!”

    Can’t imagine doing my eyes without it now that I am spoiled! Thanks
    RAL, you have come up with another spot-on hit for those of us with
    ultra sensitive eyes!

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  172. 5 out of 5 Exactly what I was looking fo

    I have redness on my lids and covers them perfectly and helps the eyeshadow stay in place. I used to use a concealer but this is so much better. A touch darker and it would be perfect for me!

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  173. 5 out of 5 This stuff is flat out great!

    This stuff is flat-out great. It has a thin creamy consistency that is
    pigmented enough to cancel out the pink in my eyelids. Plus, it makes
    my eyeshadows (Red Apple, of course) stay on for hours and remain true
    to their intended color.

    Bonus- this also works as an under eye concealer and a spot concealer.
    Oh yes it does. Applied over eye cream, it covers nicely and doesn

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  174. 5 out of 5 smooth and easy

    The eye primer applied to the eye area goes on smooth and easy.

    It allows the shadow of your choice not to

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  175. 4 out of 5 Did I do it right?

    Hi, I’ve only used the primer once so far and I wanted to make sure I’m
    using it right. It was a very long day and at the end of it I had more
    color left then I usually do but it was creased like always. Based on
    others feedback I’m sure I’m doing something wrong. Could you please
    tell me how I should be using it? I just put it on and then put on the
    eye-shadow. Is that right? I’m going to try it again tomorrow, maybe a
    day of clinicals was a bad test day, lol.

    Thanks!!

    Heather

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  176. 3 out of 5 not as impressed as I expected to be

    I have always had a hard time with creasing when wearing eye shadow, even with eye primer. I was excited to try this one because everything I’ve purchased from Red Apple has exceeded my expectations. I wouldn’t say this is a bad product by any means, but, at least for me, it’s just not any better than others I’ve tried. I guess the upside is that it is made with safe ingredients and that’s worth a lot.

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  177. One person found this helpful

    5 out of 5 Good, long-lasting coverage; softens color

    Coverage is not invisible; provides an opaque coat over eyelids which fully covers veins, splotches, etc. This can almost take the place of a color like porcelain, which I had been using as a base. Color on top really does last all day. (Like, from 7 am to 11 pm kind of day.) The only potential negative for some people might be that it seems to be harder to get really dense, intense color. Previously, I used a little bit of coconut oil as a base, misted my brushes w/ water before using RAL eyeshadows. That got me more intense colors, but didn’t last as long as with this primer.

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  178. 5 out of 5 Creamy Canvas

    I’m so glad Red Apple came out with an eyeshadow primer. I love your shadows but who doesn’t wish the color lasted longer? Well, the primer definitely helps! It is a creamy light skin tone color. The primer provided a smooth canvas to apply my shadows (Iced Mocha base, Espresso lid and crease). I deliberately did not remove my eye makeup last night and voila, I still had some color even in the morning. Great addition to a fabulous line.

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  179. 5 out of 5 WOW...just WOW!

    This primer does everything it claims. There are no creases or wrinkles and my shadow really stays put, even after a long day at work. This product is definitely a keeper. Thanks, Jay and the Red Apple team, for another wonderful product!

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  180. 5 out of 5 Makeup Must Have!!!

    I was excited to be able to try this primer out since like Andrea, I do have problems with my eyeshadow creasing after a few hours or sooner, depending on the heat and humidity. I love the texture; it’s creamy and applies easily. The color is a neutral tone, and it worked well as a concealer and under eye dark circle cover up. This product is simply amazing and I’m so glad that I made this purchase! I know that you will be too! Go on! You know you want to! What are you waiting for?!

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  181. 5 out of 5 I Like It!

    Goes on smooth, covers well. Eyeshadow glides on and doesn’t crease. Glad I got it!

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  182. 4 out of 5 i like it

    i love how it creates a nice base for applying my eye shadow, however i still get a dark line in the crease of my eye. i don’t know if that is just how my eyes are or if its how i applied the primer or my eye shadow. it doesn’t irritate my eyes and am really sensitive. my eye shadow color says well with it. i do like it though and will probably continue to use it!

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  183. One person found this helpful

    5 out of 5 The Best Primer!!!

    I have had a few days to test this primer….and I gave it a test! The first day I have a day filled with errands, time in the barn, and yard work! Through it all my makeup stayed put right where I had put it and usually by the end of a day like that….it would have left me hours before! I wish that Red Apple had a foundation available just like it! This product is a must have!

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  184. 5 out of 5 So smooth and creamy and lasts all day

    This formula is not only smooth and creamy, it really does make my eye make-up look great and it doesn’t crease. It is the perfect neutral color to hide any darkness or redness on the eyelid, creating a perfect canvas for eyeshadow.

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  185. 5 out of 5 Open your eyes to this fabulous eye primer

    My eyelids are fraught with problems – wrinkles, uneven skin tones,
    uneven skin texture, just to name three. This primer has eliminated the
    appearance of all of them. The application is easy, the appearance is
    smooth. It stays fresh all day and keeps eye shadows and liners where
    they were originally applied.

    I love this product.

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  186. 5 out of 5 Day 1 of my new Primer

    Day 1 of my new Primer

    Received my primer today and could not wait to try it out. It went on smooth, love the color and the texture.

    Have to admit I tried it on my face in spots also and it is a great concealer also.

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  187. 4 out of 5 Glides on very smoothly

    This primer is a really nice base for the Red Apple Eyeshadow. It glides on smoothly does not irritate my eyes. It seems to help the Red Apply Eyeliner stay put as well. I highly recommend!

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  188. 5 out of 5 Smooth application plus helps eye make ups staying power

    I never use this type of product, so I tried it not knowing if this would be something I might like .I was pleasantly surprised at the ease of application, it’s creaminess as well as how close to my own skin color it was .As I applied the layers of my make up. It gave me a smooth canvas to work with and it helped my make up stay in place which was especially invaluable on a busy day, and a wet /bad weather day .

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  189. 5 out of 5 Primer Review

    I really liked how well the primer worked and it goes on really easy and smoothly. I have pretty bad allergies though so the primer did still make my eyes itch.

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  190. 5 out of 5 Wow! I think I might wear eye shadow again

    I do not generally wear a lot of makeup and I haven’t worn eyeshadow for years because the creasing and clumping tend to accentuate my, um, maturity. This kept my eyeshadow true to color and in place throughout a charity auction night. Brilliant

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  191. 5 out of 5 Excellent product!

    I love this primer! I had no idea my eyelids were irritated until I switched to this primer, and now they are not! Keeps eyeshadow looking perfect all day. I will definitely continue buying this product!

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