Prime Time Eye Shadow Primer

4.8
Rated 4.8 out of 5 stars
388 Reviews

Prime Time Eye Shadow Primer

$25
4.8
Rated 4.8 out of 5 stars
388 Reviews
Earn 23 Reward Points on your order.

A silky, skin-tone primer that grips eyeshadow color in place, smoothing lids into a soft, crease-resistant canvas all day.

Gluten free, vegan, and cruelty free.

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Have Flawless Eye Shadow Easily

Make sure you get the most of our your new favorite eye shadow primer. Andrea explains how to use Prime Time for the best effect.

Long-Lasting Wear

Eye shadow looks freshly applied all day.

Hypoallergenic Formula

Made for sensitive eyes and skin.

Effortless Blending

Silky texture that evens skin tone and smooths fine lines

4.8
Rated 4.8 out of 5 stars
Based on 388 reviews
Slide 1 selected
388 reviews
  • JS
    Jennifer S.
    Verified Buyer
    Reviewing
    Prime Time Eye Shadow Primer
    I recommend this product
    Rated 5 out of 5 stars
    1 week ago
    Creamy and smooth

    Spreads very easily with fingers. Makes a noticeable difference with eyeshadow longevity and vibrancy.

  • SG
    Shelley G.
    Verified Buyer
    Reviewing
    Prime Time Eye Shadow Primer
    I recommend this product
    What's your age range? 40-49
    What's your beauty style? Classic
    Rated 5 out of 5 stars
    3 weeks ago
    Great primer for sensitive lids

    I use this because it's the only primer I can find that does not irritate my eyelids. It works well to keep eyeshadow on without creasing. Very thankful for this product!

  • JS
    Joanne S.
    Verified Buyer
    Reviewing
    Prime Time Eye Shadow Primer
    I recommend this product
    What's your age range? 70+
    What's your beauty style? Natural, Bold, Low Maintenance
    Rated 5 out of 5 stars
    2 months ago
    Excellent success

    I am so grateful for your product because I had been having terrible , stinging & watering with another brand of eye shadow primer. And absolutely none of that with yours. What a relief ! It goes on very smoothly with a fingertip and really allows for the eye shadow color to go on deeper & with more depth. Thank you so much for having safe ingredients in your primer !

  • LP
    Lisa P.
    Verified Buyer
    Reviewing
    Prime Time Eye Shadow Primer
    I recommend this product
    What's your age range? 60-69
    What's your beauty style? Natural
    Rated 5 out of 5 stars
    2 months ago
    Great Product

    I use this product when I go to work. It is wonderful. My eyes don't itch or water anymore. I am still looking for a foundation.

  • KS
    Kimberly S.
    Verified Buyer
    Reviewing
    Prime Time Eye Shadow Primer
    I recommend this product
    What's your age range? 60-69
    What's your beauty style? Natural
    Rated 5 out of 5 stars
    3 months ago
    Perfect, perfect primer

    I love primetime. I not only use it on my eyes, but I also use it to cover some red areas on my face so that when I apply my blush/foundation, it conceals well.