Prime Time Eye Shadow Primer

4.8
Rated 4.8 out of 5 stars
380 Reviews

Prime Time Eye Shadow Primer

$25
4.8
Rated 4.8 out of 5 stars
380 Reviews
Earn 23 Reward Points on your order.

✔️ Locks shadow — crease-proof, long-lasting wear
✔️ Smooths fine lines — never settles
✔️ Turns crepey lids into a silky canvas
✔️ Hypoallergenic, non-comedogenic, Vegan — made for sensitive eyes

Eliminate mid-day creasing and fading with Prime Time Eye Primer by Red Apple. Cleanly formulated for sensitive skin, this lightweight base keeps eyeshadow smooth, vibrant, and locked in place all day. It controls oil, evens discoloration, and soothes delicate lids—so your eyes look awake, bright, and comfortable from morning to night. The unique creamy-powder texture blends like silk and grips like a pro primer, giving you the best of all worlds.

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Have Flawless Eye Shadow Easily

Make sure you get the most of our your new favorite eye shadow primer. Andrea explains how to use Prime Time for the best effect.

Long-Lasting Wear

Eye shadow looks freshly applied all day.

Hypoallergenic Formula

Made for sensitive eyes and skin.

Effortless Blending

Silky texture that evens skin tone and smooths fine lines

4.8
Rated 4.8 out of 5 stars
Based on 380 reviews
Total 5 star reviews: 329 Total 4 star reviews: 35 Total 3 star reviews: 10 Total 2 star reviews: 6 Total 1 star reviews: 0
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380 reviews
  • LP
    Lydia P.
    Verified Buyer
    Reviewing
    Prime Time Eye Shadow Primer
    I recommend this product
    What's your age range? 30-39
    What's your beauty style? Classic
    Rated 4 out of 5 stars
    3 hours ago
    Great natural and lightweight primer

    This primer is lightweight, you won’t feel it on your eyelids. Decent coverage and the eyeshadow will really last. However there is a bit of a learning curve, if you apply too much it creases. You only need a little bit, this concealer will last a very long time.

  • PT
    Pamela T.
    Verified Buyer
    Reviewing
    Prime Time Eye Shadow Primer
    I recommend this product
    What's your age range? 70+
    What's your beauty style? Classic
    Rated 5 out of 5 stars
    1 week ago
    Cannot be without the Prime Time Eye Shadow Primer

    I find I need the Prime Time Eye Shadow Primer daily as it adheres your eye shadow to your eyelids without the creasing that one experiences without it! It also makes for a very pretty eyelid!

  • BZ
    Brenda Z.
    Verified Buyer
    Reviewing
    Prime Time Eye Shadow Primer
    I recommend this product
    What's your age range? 70+
    What's your beauty style? Classic
    Rated 5 out of 5 stars
    2 weeks ago
    Yay!!! My Search Has Ended

    I have been trying to find a product that actually works. My problem is that my eyelids sweat and my eyeshadow becomes a big clump/blob. It looks stupid. I have tried two products in the past that did not work yet were expensive. I didn’t have a lot of hope in this one, but it got good reviews.

    I don’t get the big blob in the crease anymore!!. I also like the way it feels and I like the color of it so much that I don’t use my typical light shadow on my lids

    I would highly recommend this product.

  • MD
    Mary D.
    Verified Buyer
    Reviewing
    Prime Time Eye Shadow Primer
    I recommend this product
    What's your age range? 30-39
    What's your beauty style? Low Maintenance, Natural, Classic
    Rated 5 out of 5 stars
    3 weeks ago
    Easy to apply

    This was my first time using a powder-like primer like this rather than a “tacky” paste-style eye primer from a tube. Functionally, I’m pleased with the hold it provides for my eyeshadow and find it easy to apply (though I did watch the tutorial just to be sure, since this was my first time). Application-wise, I like that it’s easier to apply than tube primer if your hands experience grip strength issues — this packaging is accessible for me when I’m having flare-ups in my fingers and wrists, whereas my old primer from a tube is hard to open and squeeze, so I used to forgo primer when I was having a flare-up. Happy with this primer!

  • EB
    Elizabeth B.
    Verified Buyer
    Reviewing
    Prime Time Eye Shadow Primer
    I recommend this product
    What's your age range? 40-49
    What's your beauty style? Natural, Low Maintenance
    Rated 5 out of 5 stars
    1 month ago
    The best primer

    This eye primer is the best. It goes on smoothly with a brush. It doesn’t crease! Eye shadows apply over it without caking.