Prime Time Eye Shadow Primer

4.8
Rated 4.8 out of 5 stars
387 Reviews

Prime Time Eye Shadow Primer

$25
4.8
Rated 4.8 out of 5 stars
387 Reviews
Earn 23 Reward Points on your order.

✔️ Locks shadow — crease-proof, long-lasting wear
✔️ Smooths fine lines — never settles
✔️ Turns crepey lids into a silky canvas
✔️ Hypoallergenic, non-comedogenic, Vegan — made for sensitive eyes

Eliminate mid-day creasing and fading with Prime Time Eye Primer by Red Apple. Cleanly formulated for sensitive skin, this lightweight base keeps eyeshadow smooth, vibrant, and locked in place all day. It controls oil, evens discoloration, and soothes delicate lids—so your eyes look awake, bright, and comfortable from morning to night. The unique creamy-powder texture blends like silk and grips like a pro primer, giving you the best of all worlds.

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Have Flawless Eye Shadow Easily

Make sure you get the most of our your new favorite eye shadow primer. Andrea explains how to use Prime Time for the best effect.

Long-Lasting Wear

Eye shadow looks freshly applied all day.

Hypoallergenic Formula

Made for sensitive eyes and skin.

Effortless Blending

Silky texture that evens skin tone and smooths fine lines

4.8
Rated 4.8 out of 5 stars
Based on 387 reviews
Slide 1 selected
387 reviews
  • SG
    Shelley G.
    Verified Buyer
    Reviewing
    Prime Time Eye Shadow Primer
    I recommend this product
    What's your age range? 40-49
    What's your beauty style? Classic
    Rated 5 out of 5 stars
    24 seconds ago
    Great primer for sensitive lids

    I use this because it's the only primer I can find that does not irritate my eyelids. It works well to keep eyeshadow on without creasing. Very thankful for this product!

  • JS
    Joanne S.
    Verified Buyer
    Reviewing
    Prime Time Eye Shadow Primer
    I recommend this product
    What's your age range? 70+
    What's your beauty style? Natural, Bold, Low Maintenance
    Rated 5 out of 5 stars
    1 month ago
    Excellent success

    I am so grateful for your product because I had been having terrible , stinging & watering with another brand of eye shadow primer. And absolutely none of that with yours. What a relief ! It goes on very smoothly with a fingertip and really allows for the eye shadow color to go on deeper & with more depth. Thank you so much for having safe ingredients in your primer !

  • LP
    Lisa P.
    Verified Buyer
    Reviewing
    Prime Time Eye Shadow Primer
    I recommend this product
    What's your age range? 60-69
    What's your beauty style? Natural
    Rated 5 out of 5 stars
    2 months ago
    Great Product

    I use this product when I go to work. It is wonderful. My eyes don't itch or water anymore. I am still looking for a foundation.

  • KS
    Kimberly S.
    Verified Buyer
    Reviewing
    Prime Time Eye Shadow Primer
    I recommend this product
    What's your age range? 60-69
    What's your beauty style? Natural
    Rated 5 out of 5 stars
    2 months ago
    Perfect, perfect primer

    I love primetime. I not only use it on my eyes, but I also use it to cover some red areas on my face so that when I apply my blush/foundation, it conceals well.

  • DA
    Danielle A.
    Verified Buyer
    Reviewing
    Prime Time Eye Shadow Primer
    I recommend this product
    What's your age range? 70+
    What's your beauty style? Classic, Natural
    Rated 4 out of 5 stars
    2 months ago
    I like this product. Just wish it gave a guideline as to best use it, e.g. should one wait, and how long, before applying eye shadow.

    I like this product. Just wish it gave a guideline as to best use it, e.g. should one wait, and how long, before applying eye shadow.

    Red Apple Lipstick
    2 months ago

    Thank you so much for taking the time to share your feedback! We're so glad to hear you're enjoying the product.
    We really appreciate your suggestion about including application guidelines. That's a great idea, and we'll be sure to pass your feedback along to our product team for consideration in future updates.
    As for using Prime Time, we recommend allowing it to set for about 30–60 seconds after application before applying your eyeshadow. This gives the primer enough time to create a smooth, slightly tacky base that helps your eyeshadow apply more evenly and stay in place longer.
    Thank you again for your thoughtful review. Feedback like yours helps us continue to improve both our products and our customers' experience!