Prime Time Eye Shadow Primer


Eliminate eyeshadow creasing and tired looking eyes. The last eye primer you’ll ever need. Use a very small amount to color correct and prime the eyelids, which will make this pot last for at least a year. This hypoallergenic eye shadow primer for sensitive skin is guaranteed to not cause allergic reactions – no more itchy, red, tired eyes!

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Customer Reviews
4.7 Based on 271 Reviews
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I love this primer.

This is the best primer I've used. My eye makeup stays on all day.

  • What's your beauty style? NaturalClassic
  • What's your age range? 50-59
Primer a must have

Apply this daily ,don’t leave home without it!

Lesley A.
Primed and Ready

I love this primer. It is not oily and stays in place. I get all day wear out of my eye makeup. I highly recommend giving this product a try. A little goes a long way so it seems like it will last a long time.

  • What's your age range? 50-59
  • What's your beauty style? ClassicBoldTrendyLow Maintenance
Susan L.

I love using this primer, not only for my eyelids, but also as a concealer for dark circles and blemishes!

  • What's your age range? 30-39
  • What's your beauty style? Classic
The Best!!!

I've been trying to find the perfect correcting primer and this one is a "keeper." It goes on smoothly and evenly, corrects my slight eyelid redness, and keeps my eyeshadow in place all day without irritation. Highly recommend!!!

  • What's your age range? 70
  • What's your beauty style? Natural


Eliminate mid-day eye shadow creasing & disappearing acts with Prime Time eye shadow primer. Your eyes will look awake and bright. If you choose to apply shadow on top – it will last for 8+ hours.  Prime Time keeps oily eyelids from ruining eye shadow application and corrects any natural discoloration.  This hypoallergenic eye shadow primer for sensitive skin is guaranteed to not cause adverse allergic reactions, no more itchy eyes! The texture is a creamy powder consistency. Not a liquid, powder, or cream but somewhere in between.

How To Apply Our Hypoallergenic Eye Shadow Primer:

With clean and dry eyelids, use your pinky finger and get a SUPER SMALL amount of the primer on your finger. Gently, apply from your clean finger all over your eyelid and anywhere else you want. Let dry for one minute before topping with eye shadow.

If Prime Time matches your skin tone, you can use a finger or makeup brush and apply under eyes and on blemishes.

NOTE: Make sure not to use too much! This product should last you a very long time. Using too much on your eyelid will result in creasing, which defeats the point!

Product Videos – Prime Time Hypoallergenic Eye Shadow Primer

Here’s a helpful video with on how to use a very little amount of the product and how applying it the right way reduces creasing, corrects the color and brightens up tired eyes.  Also, checkout the raving reviews of how our Prime Time Hypoallergenic Eye Shadow Primer works wonders for people with dry and sensitive skin.

Additional information

Allergen Information

Corn Free, Cruelty Free, Dairy Free, Nut Free / Fragrance Free, Petroleum Free, Soy Free

Eye Primer Ingredients

Carnauba, Magnesium Carbonate,, Decyl Oleate, Isopropyl Titanium Triisostearate, Phenoxyethanol., Hydrogenated Polyisobutene, Octyl Palmitate,, May contain: Iron Oxides, Titanium Dioxide, Ultramarines.