Prime Time Eye Shadow Primer


Earn up to 25 Points.

Eliminate eyeshadow creasing and tired looking eyes. The last eye primer you’ll ever need. Use a very small amount to color correct and prime the eyelids, which will make this pot last for at least a year. This hypoallergenic eye shadow primer for sensitive skin is guaranteed to not cause allergic reactions – no more itchy, red, tired eyes!

Your Options:

Pan Only = No case. This option is for putting the primer pan into your magnetic Z-Palette, next to your eyeshadow pans.

Twist Off Case = Comes in black 2 piece twist open case. It’s the same product as the pan only. We glue the pan into this black case for those that prefer it separate.

Why Shop At Red Apple Lipstick?

Because You Deserve It.

Eliminate mid-day eye shadow creasing & disappearing acts with Prime Time eye shadow primer. Your eyes will look awake and bright. If you choose to apply shadow on top – it will last for 8+ hours.  Prime Time keeps oily eyelids from ruining eye shadow application and corrects any natural discoloration.  This hypoallergenic eye shadow primer for sensitive skin is guaranteed to not cause adverse allergic reactions, no more itchy eyes! The texture is a creamy powder consistency. Not a liquid, powder, or cream but somewhere in between.

How To Apply Our Hypoallergenic Eye Shadow Primer:

With clean and dry eyelids, use your pinky finger and get a SUPER SMALL amount of the primer on your finger. Gently, apply from your clean finger all over your eyelid and anywhere else you want. Let dry for one minute before topping with eye shadow.

If Prime Time matches your skin tone, you can use a finger or makeup brush and apply under eyes and on blemishes.

NOTE: Make sure not to use too much! This product should last you a very long time. Using too much on your eyelid will result in creasing, which defeats the point!

Product Videos – Prime Time Hypoallergenic Eye Shadow Primer

Here’s a helpful video with on how to use a very little amount of the product and how applying it the right way reduces creasing, corrects the color and brightens up tired eyes.  Also, checkout the raving reviews of how our Prime Time Hypoallergenic Eye Shadow Primer works wonders for people with dry and sensitive skin.  Also, If you commonly have allergic reactions to eye makeup, we’ve have an article on why this happens.

Allergen Information

Corn Free, Cruelty Free, Dairy Free, Nut Free / Fragrance Free, Petroleum Free, Soy Free

Ingredients - Eye Primer

Carnauba, Magnesium Carbonate,, Decyl Oleate, Isopropyl Titanium Triisostearate, Phenoxyethanol., Hydrogenated Polyisobutene, Octyl Palmitate,, May contain: Iron Oxides, Titanium Dioxide, Ultramarines.

Choose An Option

Pan Only, Twist Off Case

Customer Reviews
4.8 Based on 345 Reviews
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  • What's your beauty style? Classic
  • What's your age range? 18-24

Works for Hours!

I took a leap of faith with this - never bought from this brand before and have had minimal luck with primers. I’m amazing at how my eye shadow now consistently appears fresh even hours after applying. Recommend!!

Lisa L.


This is the best coverage and my go-to each morning.


Red Apple Lipstick

Thank you for sharing your great experience with RAL Eye Primer! This can be applied with your eye shadow brush or a light touch of the finger. Enjoy! RAL

Colleen T.
  • What's your beauty style? NaturalClassicLow Maintenance
  • What's your age range? 50-59

Prime Time Eye Shadow Primer for travel

I love this eye primer and want to take it with me on my 30th wedding anniversary trip to Europe this Fall. I could not get the pan out of the regular container due to it being glued-in, so I ordered the pan-only and have placed it in a small travel-sized tin with a magnet strip. **RAL needs to design a rectangular travel palette for 4 pans (eye shadow and primer) with room in the lid for travel-sized brushes and maybe room for a few lipstick and Ralleye lip balm samples. Please and Thank You!** I have duplicate RAL brushes and plan to use my Dremel to cut the handles shorter to fit my DIY RAL travel kit.


Red Apple Lipstick

TERRIFIC IDEA!!! Thank you for sharing your very clever & practical travel tips!! The RAL Product Dev. Team will definitely take your suggestions into consideration!! We value customer feedback & yours is a DIY Win/Win!!! We're thrilled you LOVE the RAL Primer...we do tooo! Safe travels & Happy 30th Wedding Anniversary xoxo Warmest Regard, The RAL Team

  • What's your beauty style? Low Maintenance
  • What's your age range? 40-49

Great product

I love this primer. It covers my dark circles without irritating my eyes at all. I’ve been using it for several years now and I love it!


Red Apple Lipstick

How wonderful to hear! We are so happy you love our Prime Time Eye Primer. Thank you for this thoughtful review. We're happy to offer this primer 2 ways: in it's individual tub w/a twist top or in an eye shadow pan that sits nicely in our magnetized Z-Palette which holds up to 9 eye shadows. Best regards, The RAL Team

  • What's your beauty style? Classic
  • What's your age range? 70+

eyeshadow primer

I’m using this primer as a dark circle lightener, as well as lightening the creases around my lips and chin. It’s an expensive exercise, but I have Celiac and want to be safe with what I put on my skin.


Red Apple Lipstick

Thank you for sharing your innovative use of our eyeshadow primer! We're so glad to hear that it's serving multiple purposes for you. We understand the importance of finding versatile, gluten-free cosmetics that meet your needs without compromising on quality or safety. It's great to know our primer is fitting that role for you, even though we recognize it's an investment. Warm regards, The Red Apple Lipstick Team