Denim & Pink!

For a limited time snag a brand new Z-Palette in Denim or Hot Pink! Act Fast, Supplies ARE Limited.

These Cool Limited Edition Z-Palettes are almost sold out. Shop by Eye Color below to snag one before they are gone.

Picture of an open Hypoallergenic Eyeshadow Palette for Sensitive Eyes by Red Apple Lipstick - 1

Look Fabulous Without Itchy Eyes. Truly Hypoallergenic Eyeshadows.

More Product. 100% Talc Free. No fillers. No toxins. No more itchy eyes – ever.

Crafted with care, using the highest-quality ingredients for truly hypoallergenic eyeshadows 

Let’s Keep It Easy, Shop By Eye Color

Buy Eyeshadows With Confidence. Eye Shadows Curated Just For Your Eye Color.

The Z-Palette
System

Remove, replace, recycle, zero waste.

Shop All Mineral Eyeshadow

40+ timeless shades with silky application.

Meet Our New Matte Shadows

9 highly pigmented classic shades.

Long Lasting, Velvety Texture Buildable & Blendable

Picture of Andrea holding a gluten free eyeshadow matte makeup palette

Benefits For You

  • Buy eyeshadows individually
  • Made in the USA
  • Non-Nano particle
  • Gluten & Paraben free
  • Palm free
  • Vegan & Cruelty Free
  • Applies smoothly
  • Responsibly sourced
  • Recyclable pans & packaging
  • Silky & velvety texture
  • Low-waste re-usable palette
  • Buildable pigment
  • Large, deep pans last longer
  • Lasts all day

Eye Primer

Every eyeshadow needs a great start. $27

End mid-day creasing and create a great canvas for your eyeshadows to pop.

The Lash Project

Lash conditioning mascara + conditioner. $37

Help your lashes heal and grow all with stunning length and amazing payoff.

Gluten Free Eyeliners

5 great shades that won’t irritate your eyes. $24
Eyeliners

Pro Vegan Eye Brushes

Get the right tools, Enjoy better results.

Reusable, Refillable, Magnetic

The magnetic Z-Palette is an exciting Eye Shadow Case where you customize your own palette and replace any eye shadow you use up without replacing the whole palette. This sleek and luxurious case features a strong magnetic base & lid. It holds up to 9 eye shadows safely and securely.

Why Real People Trust & Love Red Apple

8000 Reviews and Counting

I can always trust RAL

“It’s nice to know I can always trust Red Apple Lipstick to provide not only safe gluten-free makeup and lipsticks, but also high-quality cosmetics that help me look and feel my best. I’m totally addicted to the company’s soothing lip balm, and never leave home without my trusty Red Apple lipstick or lip gloss to finish my look.”
Jenny Levine FInke
Good For You Gluten Free

A dream come true!

“Red Apple Lipstick is a dream come true for those with Celiac disease! Finally able to not pay as much attention to the ingredients but rather the colors. I wear the Oh My Guava and Natural lip liner every single day. It is the perfect everyday on the go lip! I recommend this brand to anyone with sensitive skin or allergies! Is 6/5 stars a thing? :)”
Amy Shega
Bloated Belly Co.

I recommend RAL

“I recommend RAL because it is a company I trust. All of their products are certified gluten free and have gone through thorough testing to ensure there are no gluten-containing ingredients & no risk of cross contact. I have been using RAL for several years and am continually impressed with the quality of their products!”
Ciara Rogers
Sincerely C Blog
Talc-Free Eye Shadows

At Red Apple Lipstick all eye shadows are made in the USA and we DO NOT use talc in our eye shadows.