Prime Time Eye Shadow Primer


Earn up to 20 Points.

Achieve flawless eyeshadow looks with Prime Time Eye Primer by Red Apple Lipstick. This essential eye primer eliminates creasing and ensures your eyeshadow stays vibrant all day. Just a small amount of our top-rated, hypoallergenic formula corrects and primes your eyelids.  It is well suited for mature, oily, and sensitive skin.

With Prime Time Eye Primer, say goodbye to itchy, red, and tired looking eyes, and hello to smooth, long-lasting eye makeup. Each pot is designed to last for at least a year, giving you unbeatable value and stunning results every time.

Your Options:

Pan Only = No case. This option is for putting the primer pan into your magnetic Z-Palette, next to your eyeshadow pans.

Twist Off Case = Comes in black 2 piece twist open case. It’s the same product as the pan only. We glue the pan into this black case for those that prefer it separate.

Why Shop At Red Apple Lipstick?

Because You Deserve It.

Eliminate mid-day eye shadow creasing and disappearing acts with Prime Time Eye Primer by Red Apple Lipstick. Your eyes will look awake and bright, with eyeshadow lasting for over 8 hours. Prime Time keeps oily eyelids from ruining your eye shadow application and corrects any natural discoloration. This hypoallergenic eye shadow primer for sensitive skin is perfect for mature and oily lids, ensuring no more itchy, red, or tired eyes. The texture is a creamy powder consistency—not a liquid, powder, or cream, but somewhere in between, providing the best of all worlds.

How to Apply Our Eye Primer for Oily and Mature Skin:

  1. Prepare Your Eyelids: Start with clean and dry eyelids.
  2. Apply the Primer: Use your pinky finger to get a super small amount of the primer. Gently apply it all over your eyelid and anywhere else you want. Let it dry for one minute before applying eyeshadow.
  3. Use as a Concealer: If Prime Time matches your skin tone, you can use a finger or makeup brush to apply under your eyes and on blemishes.

Tips for Best Results:

  • Use Sparingly: Make sure not to use too much! This product is designed to last a long time. Using too much on your eyelid will result in creasing, which defeats the point.
  • Perfect for All Skin Types: Whether you have oily, mature, or sensitive skin, Prime Time Eye Primer ensures a flawless and long-lasting eyeshadow look.

Prime Time Eye Primer is the best eyeshadow primer for mature skin, oily lids, and sensitive eyes. Say goodbye to creasing and hello to vibrant, all-day eyeshadow with Red Apple Lipstick.

Product Videos – Prime Time Hypoallergenic Eye Shadow Primer

Watch our quick video to learn how to use just a tiny amount of Prime Time Eye Primer for best results. See how it reduces creasing, corrects discoloration, and brightens tired eyes. Don’t forget to check out the glowing reviews from people with dry and sensitive skin who love our hypoallergenic formula!

Also, If you commonly have allergic reactions to eye makeup, we’ve have an article on why this happens.

Allergen Information

Corn Free, Cruelty Free, Dairy Free, Nut Free / Fragrance Free, Petroleum Free, Soy Free

Ingredients - Eye Primer

Carnauba, Magnesium Carbonate,, Decyl Oleate, Isopropyl Titanium Triisostearate, Phenoxyethanol., Hydrogenated Polyisobutene, Octyl Palmitate,, May contain: Iron Oxides, Titanium Dioxide, Ultramarines.

Choose An Option

Pan Only, Twist Off Case

Customer Reviews
4.8 Based on 345 Reviews
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  • What's your beauty style? Classic
  • What's your age range? 18-24

Works for Hours!

I took a leap of faith with this - never bought from this brand before and have had minimal luck with primers. I’m amazing at how my eye shadow now consistently appears fresh even hours after applying. Recommend!!


Red Apple Lipstick

Oh how wonderful to hear you are loving this Eye Primer!!! And welcome to RAL!! We're so glad you took a leap of faith & are excited for you to try our entire family of clean & beautiful cosmetics! Thank you for taking the time to write this kind review that will help others :) All the best from all the RAL Team

Lisa L.


This is the best coverage and my go-to each morning.


Red Apple Lipstick

Thank you for sharing your great experience with RAL Eye Primer! This can be applied with your eye shadow brush or a light touch of the finger. Enjoy! RAL

Colleen T.
  • What's your beauty style? NaturalClassicLow Maintenance
  • What's your age range? 50-59

Prime Time Eye Shadow Primer for travel

I love this eye primer and want to take it with me on my 30th wedding anniversary trip to Europe this Fall. I could not get the pan out of the regular container due to it being glued-in, so I ordered the pan-only and have placed it in a small travel-sized tin with a magnet strip. **RAL needs to design a rectangular travel palette for 4 pans (eye shadow and primer) with room in the lid for travel-sized brushes and maybe room for a few lipstick and Ralleye lip balm samples. Please and Thank You!** I have duplicate RAL brushes and plan to use my Dremel to cut the handles shorter to fit my DIY RAL travel kit.


Red Apple Lipstick

TERRIFIC IDEA!!! Thank you for sharing your very clever & practical travel tips!! The RAL Product Dev. Team will definitely take your suggestions into consideration!! We value customer feedback & yours is a DIY Win/Win!!! We're thrilled you LOVE the RAL Primer...we do tooo! Safe travels & Happy 30th Wedding Anniversary xoxo Warmest Regard, The RAL Team

  • What's your beauty style? Low Maintenance
  • What's your age range? 40-49

Great product

I love this primer. It covers my dark circles without irritating my eyes at all. I’ve been using it for several years now and I love it!


Red Apple Lipstick

How wonderful to hear! We are so happy you love our Prime Time Eye Primer. Thank you for this thoughtful review. We're happy to offer this primer 2 ways: in it's individual tub w/a twist top or in an eye shadow pan that sits nicely in our magnetized Z-Palette which holds up to 9 eye shadows. Best regards, The RAL Team

  • What's your beauty style? Classic
  • What's your age range? 70+

eyeshadow primer

I’m using this primer as a dark circle lightener, as well as lightening the creases around my lips and chin. It’s an expensive exercise, but I have Celiac and want to be safe with what I put on my skin.


Red Apple Lipstick

Thank you for sharing your innovative use of our eyeshadow primer! We're so glad to hear that it's serving multiple purposes for you. We understand the importance of finding versatile, gluten-free cosmetics that meet your needs without compromising on quality or safety. It's great to know our primer is fitting that role for you, even though we recognize it's an investment. Warm regards, The Red Apple Lipstick Team