HypoAllergenic, High Performance Eye Makeup

Luxury Makeup – Clean Ingredients – Never Irritates, Itches or Burns

Shop By Eye Color

Make It Simple and Choose with confidence. Eye Shadows curated just for you.

Blue Eyes

Brown Eyes

Hazel Eyes

Green Eyes

Grey Eyes

image of itch free, allergen free, no clump water resistant conditioning mascara for lashes that grow healthy and strong

The Lash Project Mascara

Learn about our 2-in-1 Mascara + Lash Condition. A unique mascara that delivers natural, feathery lashes, removes easily – and never clumps, flakes, or irritates. There’s a reason why this hypoallergenic, conditioning mascara has a cult following – you have to try it to understand.

Explore TLP

Individual Eye Shadows

Choose from 40+ toxin-free, non-nano pressed mineral eye shadows that magnetize directly to our custom, refillable Red Apple Z-Palette. Guaranteed to not irritate your eyes, ever. In individual, recyclable pans – create a custom palette with only shadows you’ll actually use.

Shop Individual Eye Shadows

Eye Shadow Palettes

Easily replace any empty shadow pan, without replacing the entire palette. Our makeup artist curated eye shadow palettes come in a refillable, magnetic, eco-friendly Z-palette. Many combinations for every face. Start here if you’re unsure of which shades to begin your collection.

Shop Eye Shadow Palettes

Eye Primer

An essential addition to your makeup bag. Our Prime Time Eye Primer stops creasing for longer setting eye shadow.

Get Eye Primer

Eye Liners

Browse our collection of gluten-free, parabe-free, hypoallergenic eye liners.

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3 Pro Brush Set

Eye Shadow Brush, Angled Eye Brush, and lip brush. High quality, long lasting, vegan.

Get The Brush Set

The Z-Palette

The Red Apple Custom Z-Palette is a luxury, magnetic eye shadow holder. Securely arrange up to 9 eye shadows in this durable, refillable, eco-friendly eye shadow case.

Get A Z-Palette

The Twosie

Eye shadows on the go? Move any two eye shadows from your Z-Palette to the magnetic twosie at a moment’s notice. Reuse and refill – holds two eye shadows with sponge applicator.

Get A Twosie… Or Two

Say Goodbye To Itchy Eyes!

You want to look and feel your best, right? Imagine making it to the end of your day without itchy, burning, watery eyes. Can you feel the relief? Confidence that no matter what life brings, your eyes WILL NOT be irritated.

There’s a real reason why your eyes itch with other makeup brands. Fillers, toxins, and irritants are sneaky ingredients included in most formulas, from “luxury” brands to drug store brands.

We created truly hypoallergenic eye makeup, so that you can feel beautiful and confident to live your life fully, without worrying about your eyes itching or your mascara smudging.

You deserve to feel what high quality, clean ingredient eye makeup does for you. Your eyes and your comfort are worth the investment.