The Lash Project Mascara

Formula V02

A New Eco-Friendly Tube.

Future Forward, Cleaner Formula.

Better Lash Growth Technology.

Clean beauty the way it’s meant to be.

Always Gluten Free, Vegan & Cruelty Free.

Amazing Hero Ingredients

Our original mascara formula was truly innovative. A new type of Mascara from the ground up, and we’ve done it again by innovating even further with our next generation mascara formula.

We wanted a clean mascara formula, but one that has the best properties of a lash growth serum. A formula that uses certified organic ingredients too. And our amazing team of chemists have pulled it off.

Certified Organic Ingredients such as:
Aloe Vera and Avocado Oil

Fully Natural Ingredients such as:
Helianthus Annuus, Shorea Robusta, Rhus Verniciflua, Allantoin

Active Ingredients such as:
Dextran, Acetyl Tetrapeptide-3, Trifolium Pratense Extract

Certified Organic Infused Ingredients such as:
Ginko, Saw Palmetto Berry and Calendula Flower

Lash Growth Optimizer While Looking Fabulous

Our new formula contains a multi-target hair growth ingredient optimizer. That’s a fancy way of saying our Mascara also has the properties of a lash growth serum.

The active ingredients show outstanding results in our tests for lash health and growth.


  • Preserves hair follicle stem cells (HFSC) Activity
  • Modulates DHT via 5-a reductase activity inhibition
  • Stimulates ECM renewal and anchoring proteins synthesis
  • Decreases proinflammatory cytokines

Available in Black and Brown (new)

Smudge & Clump Proof

Easy Removal

Strengthen & Condition Your Lashes

Powerful conditioning ingredients work to bring your lashes back to full health and keep them that way. No more stubby growth or lash fall out.


We’re finalizing production now. We anticipated R.A.L. Mascara to be ready for shipment by early August, but that timeline has been delayed and we are pushing hard for November 7th, 2022. Right now, the component (empty tubes) are in production and stability testing is being completed. This has been a lengthy process because we wanted to use as little plastic as possible and get the quantity just right so there’s not too much that could go to waste if you only use it every few days but not too little that you run out too quick if you’re a daily wearer. Designing a brush that works just right with this improved formula has taken extra time also. The final tweaks of the formula are completed to make sure that it’s humidity and water resistant so you don’t end up with raccoon eyes…finding the perfect balance of safe synthetics and plant based ingredients minimally processed takes a great deal of time and testing. We’ve been working on this for over a year. We want to get it just right for you. We are in the final stages now and can see the light at the end of the tunnel. Fingers Crossed For October.

The original Lash Project mascara formula by Red Apple Lipstick has been discontinued and replaced by The Lash Project V.02 (TLP V02 for short). But don’t fret. We’ve worked the best and beloved qualities of the Lash Project into our new formulation, and more – as you’ll see below

We wanted to maintain the hydration and lash conditioning properties from our previous generation mascara. We took the best properties and kept them in our new formula. We listened to our customers’ requests and suggestions to make the following improvements. We removed Phenoxyethanol as the preservative and replaced it with a cleaner and less irritating alternative. We altered some ingredient ratios to produce a less dry formula with a longer open life.

You asked, and we listened. Our new mascara formula will be available in both black and brown – YAY.