Knock Out

*New* Warm Plummy Brown


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This beautiful and unique shade of plum brown can be worn at various intensity levels – making it ultra versatile. Wear it with several coats, deep and dark for a 90’s brown aesthetic. OR wear it lightly for a gorgeous plum brown stain. Super moisturizing and extra creamy, Knockout is in the Instant Color formula and has no shimmer and no scent. Fans of our former shade “Drama” will love wearing this shade lightly to replicate Drama.

  • Clean & Non-Toxic
  • Gluten Free
  • Vegan
  • Cruelty Free – Leaping Bunny Certified
  • Fragrance Free
  • Phthalate Free
  • Corn, Soy, Sesame Free
  • Petroleum Free
  • Sustainably Sourced Ingredients
  • Palm Oil Free
  • PCR Plastic Tube
  • Highest Quality Raw Ingredients
  • Organic Plant Based Ingredients, Minimally Processed
  • Safe Synthetics

Hero Ingredient: Sunflower Oil powers the softness, creaminess AND the Vitamin-E in this lipstick. A soothing ingredient that helps dry lips feel so much better. We pioneered the use of Sunflower Oil as a lipstick base in 2012, and the Red Apple formula remains the gold standard for these colorful, but creamy lipsticks

  • Clean Beauty
  • High Performance
  • Lab Tested
  • Moisturizing
  • Creamy & Soft
  • Quality Ingredients

Customer Reviews
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Julie R.

Go-To Dark Blush Lipstick

Chai Love You has been my go-to since it first came out, but I've been on the lookout for a lipstick with a little more red or rose in it for a color closer to a dark blush. Knockout is exactly the color I've been waiting for. It's lighter and redder than Chai Love You, and fades closer to a rose brick than the brown brick of Chai Love You. It's ideal for a cool ginger complexion like mine.

Caryn M.

Love this color!

Great color! It is a dark mauve/brown. I love the consistency too. It is moisturizing. Great company and customer service!


Knock Out
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