How to Organize Your Makeup Collection

Organize your makeup collection

Raise your hand if you love makeup! Raise your other hand if your growing makeup collection is slowly taking over your life!

It looks like you’re under arrest and makeup is to blame.

Makeup is one of the simple pleasures in life. With the flick of a brush and the swipe of a wand, you can transform your already beautiful face into a work of art. A different lipstick for each mood. A different eyeshadow for each whim. Makeup doesn’t just transform your outsides, it also ignites your inner creativity.

Makeup is intended to bring you good vibes. However, when your makeup collection is disorganized and scattered all over the place, it can become a source of frustration. Does any of this sound familiar:

  • You spend minutes every day rummaging through your pile of makeup to find what you’re looking for
  • You find yourself purchasing the same item over and over again because you keep losing it
  • Your cosmetics products expire because you’ve stuffed them back into a dark cabinet and you don’t see them on a daily basis
  • You have a ton of makeup products that you bought on a whim but now have no use for
  • You’re still holding on to products that you’ve since found out that you are allergic to just because of nostalgia (and also because you remember how much you paid for it)

If you’ve struggled with any of the above, rest assured that you’re not alone. I can certainly relate to you, as can most makeup lovers.

How can something that produces so much beauty cause so much pain?

Fret not. In this post, we’ll help you finally tackle and tame your makeup collection so that you can get the most use out of it. Let’s get started.

Download your list of 10 must-have makeup organization products.

The Benefits of Organizing Your Makeup Collection

Let’s start off by discussing the benefits of organizing your makeup collection. What will you gain from taking a few minutes (okay, a couple of hours) to sort your makeup

1. More Time for Living

When your makeup collection is in a state of disarray, a five-minute face can take up to 20 minutes. Never underestimate the amount of time you spend foraging your makeup collection for that one rouge lipstick. It definitely adds up. By organizing your collection, you’ll know exactly where everything is and you won’t waste time.

2. Adopt a Healthier Lifestyle

Makeup doesn’t last forever, especially if you’re using a high-quality brand that’s not packed full of harmful preservatives. If your collection is disorganized, you won’t be able to take inventory of what you have and what you don’t. Even worse, you’ll forget when you’ve purchased a product and lose track of its expiration date. That means that you’re more apt to wear expired makeup simply because you can’t remember how long you’ve had it. (Ewww!)

3. Look Forward to Applying Your Makeup

When it’s hard to find your products, applying makeup can be a chore. Just sitting down to your makeup vanity can feel like an overwhelming prospect because you know what’s coming next: Five minutes of hunting for that dang eyeliner.

However, when you organize your makeup collection, you’ll enjoy the beauty process a lot more.

When you organize your makeup collection, you'll enjoy the beauty process a lot more. Here's why: Click To Tweet

In fact, you’ll look forward to those few minutes of zen every day as you apply your makeup.

Sort Makeup into Piles

The first step to organizing your collection is to take inventory of your makeup.

If you’re anything like me, you have several lip liners that you haven’t worn in months— scratch that— years.

It’s time to take an honest look at your makeup collection. You’ll need to get rid of products that you no longer use. You’ll also need to prioritize your makeup based on how often you use it.

Start by gathering up all of your makeup into one central location.

Next, sort your makeup into the following piles:

  • Keep (Products that you long and want to keep using)
  • Give Away (Unopened and unexpired products)
  • Throw Away (Expired products, opened products you no longer want, or products that you’ve used before but cannot continue due to an allergy)

Choose the Right Location

Once you’ve figured out which products you’re keeping, it’s time to store them away. I recommend sorting the keep pile into two distinct groups: Products you wear everyday, and products you wear for special occasions.

The products that you wear everyday should be displayed prominently so that they’re accessible. The old proverb, out of sight, out of mind definitely applies to makeup. Speaking from personal experience, if you don’t see your makeup, you’re less likely to wear it.

For the makeup that you don’t use on a daily basis, you can neatly organize those products in a drawer, case, or cabinet. Be sure to download our list of makeup storage tools at the end of this post.

When displaying your makeup, here are a few tips to keep in mind:

  • If you have a large makeup collection, consider purchasing a vanity for your bedroom
  • Store like items together (i.e. lipsticks, brushes, perfumes)
  • Only display your most-used items to reduce the appearance of clutter
  • Choose acrylic makeup organizers for a clean look
  • Add boxes to your vanity drawers to keep your makeup separated and grouped by product type

Store Items Based on Type

Organize your makeup collection

If you’re longing for even more organization, you can take the extra step of organizing your makeup by type. Here’s a quick guide:

Skin Care Products

Cleansers, moisturizers, age-defying serums, creams, and gels.

Face/ Foundation

Powders, foundations, primers, BB creams, tinted moisturizers, powders, bronzers, blushes, highlighters, and concealers.


Lipsticks, glosses, plumpers, primers, and liners.


Shadows, liners, mascaras, and brow gels.


Applicator brushes, lash curlers, lash combs, and sponges.

Next, Sort By Color

Organize your makeup collection

After you’ve sorted the products by destination, it’s time to further your organization by color. The idea here is to go as simply as possible and remove as much rummaging through products as you can. When you see blues and yellows and brown shimmer in each place, it’s a lot easier to pick what you need.

Group like colors next to each other and then put them in the same bin or container for easy access.

Organize Your Signature Look Collection

Every woman has a go-to makeup look with tried and tested products that they can rely on. For ease of use, gather all of these products together (mascara, necessary brushes, lipstick, etc.) and place in their own “signature look” container.

Be very selective here. Choose only one type of each product, or else you’ll be in danger of having multiple products and an overflowing everyday compartment (which defeats the purpose of separating these items from the rest).

What to Do Next

Organizing your makeup collection brings order to chaos and makes it a lot easier for you to quickly apply your makeup. Now that your makeup is all organized, it’s time to start shopping! We know just the product. Check out the Lash Project. This mascara will give you healthier, stronger, and fuller-looking lashes within 60 days.

Don’t forget to download this list of 10 essential makeup storage products.

Avoid These Toxic Ingredients in Your Beauty Products

Toxic ingredients in cosmetics

You know what’s scary? The average woman wears over 500 synthetic chemicals every single day.

These chemicals come in the form of deodorant, shampoo, self-tanner, perfume, nail polish, and body lotion. The most harmful of these chemicals has been linked to hormonal disruption, kidney damage, respiratory problems, and allergies.

But if that’s not troubling enough, there’s even more detrimental ingredients in the average cosmetics product. Eyeshadows contain chemicals such as polythylene and terephthalate, which have been linked to infertility, damage to internal organs, and even certain types of cancer. Cancer can also be linked to certain lipsticks and foundations. In fact, cancer-causing ingredients can be found in 20% of all personal care products.

It’s no surprise that the diagnosis rate of cancer has more than doubled in the last 50 years. In the 1960s, one in 20 women were diagnosed with cancer. Today, the number is one in 8.

It’s frightening to think that our beauty products could be making us sick.

It’s also frightening to realize that there’s no one out there safeguarding our products. Approximately 80% of the 12,500 ingredients found in personal care products have not been tested for safety by an independent consumer protection agency, such as the FDA. The cosmetics industry is largely self-policed. This has lead to a flood of questionable chemicals that are used in cosmetics.

The Environmental Working Group found that over 500 products sold here in the United States contain ingredients that have been banned by countries in the European Union and Canada. Compared to the 11 banned and/ or restricted ingredients here in the US, countries in the European Union have banned over 1,300 ingredients that are either questionable or known to be damaging.

For example, talc, or talcum powder, is a common product in many American households. From baby powders to deodorants, you’ll find talc in a wide variety of personal care products. On the cosmetics front, talc is used to create fine-milled face powder that absorbs oiliness and reduces shine. Seems simple enough.

How harmful can talc be if it’s used for a baby’s bottom?

Turns out, it can be very harmful.

How harmful can talc be if it's used for a baby’s bottom? Turns out, it can be very harmful. Here's why: Click To Tweet

Talc has been linked to two forms of cancer— ovarian and mesothelioma, a type of cancer that attacks the lungs. Talc is banned in the EU but freely available for sale here in the US.

What harmful chemicals may be lurking in your cosmetics?

In this post, we’ll take a closer look at the ingredients list to uncover the deadliest toxins. Let’s get started.

Get the bonus content: A Printable List of Common But Toxic Ingredients Found in Makeup

Butylated hydroxyanisole (BHA)

Butylated hydroxyanisole, or BHA, is a known carcinogen with the ability to disrupt the endocrine system. It’s found in .a variety of personal care products as a preservative. You’ll find BHA in deodorant, sunscreen, hair products, and cosmetics.

Diethanolamine (DEA)

Diethanolamine, or DEA, is an ingredient that can make a product either creamy or foamy. By itself, DEA is not toxic. However, it can react with other chemicals and create cancer-causing carcinogens. DEA has been known to cause esophageal, stomach, liver, and bladder cancers.


commonly form in nail polish, body lotions, and certain types of makeup, formaldehyde is a well-known carcinogen. This toxin can be breathed in as well as absorbed and has been linked to respiratory distress after inhalation. It’s also toxic to the immune system. When searching for formaldehyde in your cosmetics products, look for the preservative quaternium-15. This persative can be found in face powders and is known to release formaldehyde.


Toxic ingredients in cosmetics

Artificial fragrance may smell good, but it’s can lead to ugly side effects, such as infertility, birth defects, and cancer. It can also contain neurotoxins that can lead to brain damage, vision problems, speech disorders, and loss of muscle control. No wonder fragrance is one of the top allergens. What’s scariest about artificial fragrance is that it’s in almost every cosmetics product these days.


Lead poisoning is a thing. In fact, lead is so toxic that it can no longer be allowed in paint. However, lead can be found in 96% of cosmetics products, including mascaras, eyeshadows, eyeliners, foundations, and lipsticks.

Lead is toxic once it enters the human body because it replaces other, essential metals and wrecks havoc. Lead interferes with brain human, can lead to high blood pressure, and can negatively impact fertility. There is no amount of lead that’s safe for the body to ingest. Even the smallest amount is considered poisonous.


Parabens are commonly used as preservatives. These ingredients, such as methyl, butyl, ethyl, and propyl, have been linked to breast cancer and hormonal imbalance. This is because parabens are estrogenic and can disrupt your hormones. For men, parabens have been linked to sterility. The use of parabens has also been linked to the early onset of puberty in children as well as the early menopause in women. You’ll find parabens in skin moisturizers and hair products, such as shampoos and conditioners.


Also known as petroleum or petroleum jelly, petrolatum is used as a base for many creams and lip products. Petrolatum coats the skin and clogs pores, which results in an unhealthy build up of toxins in the body. Not only that, but petrolatum can aid in premature aging by delaying cellular regeneration. Last, but certainly not least, petrolatum has a link to cancer development. You’ll find petrolatum in ingredients such as mineral oil and paraffin wax.


Phthalates are softeners that can be found in skin care, plastics, and nail polishes. That’s right— the same ingredient used to soften your skin actually helps to produce plastic. In lab tests, phthalates were shown to cause reproductive as well as neurological damage. This is because phthalates can mimic our natural hormones and damage the endocrine system.

Sodium Laureth Sulfate

Toxic ingredients in cosmetics

Sodium laureth sulfate (SLS) is often found in shampoos, mascaras, lotions, and toothpaste. In addition to cancers, SLS is a known skin irritant that can be linked to canker sores, dandruff, and other moderate skin issues. Oddly enough, SLS is also a common ingredient in pesticides, herbicides, carpet cleaners, laundry detergents, and fabric glue. No wonder SLS has been shown to corrode the fats and proteins that make up your skin and muscles.


Up until 2016, triclosan was found in soaps, such as body washes, foam hand soaps, and more, but the FDA banned this toxin for antiseptic uses because it may contribute to the development of antibiotic-resistant germs. Yikes. Triclosan potentially has another deadly connection— skin cancer.

Final Thoughts

Your cosmetics and other personal care products have one job: To make you look even more beautiful. Makeup should never damage you or put you at the risk of developing certain cancers. Use this list to know which toxins to avoid in the future.

If you’re looking for toxic-free makeup, check out our huge selection of cosmetics here at Red Apple Lipstick. All of our makeup is made by hand the good, old-fashioned way. Check out our paraben-free products here.

Don’t forget to download your free printable list of the top ingredients to avoid in your next cosmetics purchase.


How-To Choose Your Perfect Red Lipstick

Finding a red lipstick can be challenging. To make it easier for you, this guide has five different ways you can find your perfect red lipstick easily based on either your complexion, your base lip color, teeth, skin condition, and comfort zone.


Based On Complexion: Look at the ladies below for the complexion that is most similar to your own and see our suggestions for which red lipstick would be best for you.





If your look is similar to Monique try: Appley Ever After or Gypsy Soul










If your look is similar to Kheana try: Love My Kiss or Risqué! 










If your look is similar to Nnenna try: Barcelona or Gypsy Soul 










If your look is similar to Ashleigh try: Hibiscus or Rebel!










If your look is similar to Ashley try: Firecracker or Strawberry Lips










If your look is similar to Brigette try: Risqué! or Hibiscus








Based On Base Lip Color: Take a moment to look at your lips in natural lighting and write down or take a mental note of what your natural lip color is, then take a look at our suggestions below for your best matches.


Nude: If your natural lip color is nude chances are you might not venture into reds very often and that is 100% ok. An easy way to start wearing a little more color would be to choose a sheer red such as Strawberry Lips or a gloss like Razzberry. These will give you a wash of color that isn’t overpowering.


Pink: If your natural lip color is pink you can stick with a pinkish-red like Hibiscus or Love My Kiss OR if you want to go full out red Rebel! would be a great choice since it has a pink base.


Brown: If you have brown based lips try a brown or brick based red like Gypsy Soul or Barcelona. A neutral red such as Strawberry Lips or Appley Ever After would be great options as well.


Purple: If you have purple based lips start by trying Plum Sexy Crazy or Mauve Me and then venture into a cool toned red like Rebel!


Based on Teeth: One of the common struggles when choosing red lipstick or really any lipstick for that matter is based on teeth discoloration. See the breakdown below for how to choose a red lipstick that won’t enhance staining. *Pictures Below Are Edited Examples To Resemble Real Staining* 

Yellow: Yellow staining can be from foods, coffee/tea, nicotine, and a lack of oral hygiene. To combat this choose a red lipstick with a purple or blue base such as Plum Sexy Crazy, Mauve Me, or Rebel!

Brown: Brown staining is a more severe type of stain that can come from tooth decay as well as coffee, tea, nicotine, and red wine when these products have been left to sit on the enamel for longer periods of time. Similar to yellow stained teeth choosing a red lipstick that has a cooler tone is best. Just avoid the reds that have a brown undertone as they could potentially enhance this type of staining.

Gray or Blue: Gray staining can be caused by certain medications most common being the use of Tetracycline while the tooth buds were forming. This type of staining is intrinsic which means it can’t be mechanically removed. To create balance, you’ll want to use a red lipstick that is either brown or orange based while avoiding the purple or blue based reds. We suggest looking at Barcelona, Risqué!, Strawberry Lips, Firecracker and/or Gypsy Soul.


Based On Skin Condition: Acne and Rosacea are common skin conditions that often deter people from wearing red lipstick. Having Rosacea myself, I totally get it. The last thing you want to do is make your skin look redder or draw attention to a pimple. Don’t worry though you can absolutely still wear a red lipstick. The trick here is to not enhance the redness or pinkness in your complexion so you’ll want a brown, orange or neutral red. I highly, recommend trying Appley Ever After, Barcelona, Strawberry Lips, Risqué! and Firecracker.


Based On Comfort Zone: No matter what your comfort zone is there’s a red lipstick for you!


“Bold lipsticks make me nervous”: If this statement is true for you try the lipsticks in Plum Sexy Crazy, Strawberry Lips, Love My Kiss and Mauve Me. These lipsticks are sheerer than our other reds and due to their formulation, you will have much more control over the depth and intensity of the lipstick. Dab them on to start and then build them up to your desire. Then after trying one of these, you could step things up by trying Appley Ever After. Appley Ever After is a neutral red so it tends to look great on most everyone and it’s not overly dark or bright. It’s actually very similar to Strawberry Lips but with more pigmentation.


“I’m not afraid to play or experiment with color”: If this statement is more true for you then try the lipsticks in Barcelona, Rebel!, Risqué!, Firecracker, Gypsy Soul, and Hibiscus. All of these lipsticks are super pretty and fun to play around with. You can create looks that range from bright and bold to deep and dramatic.


Hopefully, this guide helps you find the perfect red lipstick for you. If you have any questions or feel like you need more assistance in choosing a lipstick please feel free to leave a comment below.


11 Makeup for Older Women

Makeup tips for older women

There’s nothing more captivating than a woman who’s confident in her own skin— and confidence is one of the perks of getting older. As you continue to mature and embrace yourself for who you are, your idea of beauty often shifts. Beauty becomes less about seeking acceptance from others and more about accepting yourself, fine lines and all. You’re not trying to transform yourself into a teenager but you’re honoring the woman you’ve become. And who says you can’t look good doing it?

In this post, we’ll share makeup tips for mature women. Use the below advice to learn how to continue looking great as you enter into your 50s, 60s, 70s, and beyond. Let’s get started.

Here’s a list of tips for getting started with your skin care routine.

1. Apply Primer

When it’s time to apply your makeup, start with a primer.

Primers have all sorts of benefits. From controlling shine to concealing pores to hydrating dry skin, your primer creates a smooth surface for the rest of your makeup. Here’s a list of just a few of the reasons why primer is an essential step in your makeup routine:

  • Extends the wearability of your makeup
  • Allows you to use less foundation
  • Prevents makeup from sinking into fine lines and wrinkles
  • Controls shine
  • Hydrates your skin
  • Evens out skin color
  • Brightens your skin
  • Firms your skin
  • Improve the overall texture of your skin
  • Conceals larger pores

Who knew that it did all of that? While primers don’t seem to get all the praise that foundations do, they should. When tinted, this easy-to-apply, oil-free lotion can actually be used instead of foundation. You may opt for a tinted primer instead of a full face when you’re on the run, or when you simply just want a more natural appearance.

2. Build With the Right Foundation

For maximum coverage, nothing beats foundation. However, the wrong use of foundation can backfire. Many women use more foundation in an attempt to cover up fine lines and wrinkles, but that has the unintended result of making them even more pronounced.

When using foundation, remember than less is definitely more. Go with a light hand to avoid that caked-on look. The goal isn’t to completely cover your face, but rather to apply sheer coverage that blurs unevenness and counterbalances problem areas.

Also, the shade of foundation makes a huge difference as you age. Your skin gets paler over time. You can opt for a foundation that’s slightly darker than your go-to shade and mix them both together to bring a bit of warmth to your skin. Whatever you do, avoid using lighter foundation to brighten your skin— it will make your skin look washed out or sallow.

3. Add Color to Your Cheeks

Apply color to your cheeks to bring life back to your face. When applying blush, don’t sweep from your cheek all the way to the ear. Only apply blush on the apples of your cheek for a hint of color.

Makeup tips for older women
Get Dolly Here


Makeup tips for older women
Get Coy Here


Makeup tips for older women
Get Good Vibes here.

4. Choose a Darker Lip, But Not Too Dark

It’s no secret that lips can deflate as you age. But, you can plump them right back up by choosing the right lip color.

Although we’ve all been taught that darker shades can make your lips appear thinner, it’s not completely true. We’ve found that choosing a lipstick that’s slightly darker than your natural lip color can enhance your natural beauty. Avoid beige tones that can wash you out and go for corals or soft reds instead. Also avoid frosted colors that have a tendency to look dry.

Use a lip brush that allows you to control how much color you apply and where.

Makeup tips for older women
Get our Vegan Lip Brush here.

You can also apply a gloss over your lipstick (or use the gloss alone) to add a bit of shine and plumpness to your lips. Shop our glosses here.

Makeup tips for older women
Get Hibiscus here.


Makeup tips for older women
Get Chai Love You here.


Makeup tips for older women
Get Vogue here.

5. Use a Lip Liner

Prevent feathering and make your lips look fuller with a lip liner. But, instead of going darker to define your lips, consider staying as close as possible to your natural lip color for a more natural fullness.

Makeup tips for older women
Get Dusty Rose here.
Makeup tips for older women
Get Natural here.

6. Choose the Right Eye Shadow

Eye shadow can lift and open your eyes. It’s magic in powder form. However, as you mature, there are a few do’s and don’ts to remember:

  • Do use an eye shadow primer underneath your shadows to avoid creasing and extend your shadow wearability.
  • Don’t use glitter that has the tendency to settle into the fine lines of your lids and make them look more pronounced.
  • Do use eye shadow with micro-shimmer which can reflect light to your eyes.
  • Don’t go too dark, which can seemingly erase your eyes altogether.

Here are a few lovely shadows to try out:

Makeup tips for older women
Get Down to Earth here.
Makeup tips for older women
Get Golden Ticket here.
Makeup tips for older women
Get Iced Mocha here
Makeup tips for older women
Get Sand Castle here.

7. Go With the Right Eyeliner Technique

Keep it simple with your eyeliner. Depending on your skin tone, you can go for an always-flattering, natural-looking brown or a more dramatic black.

Makeup tips for older women
Get Cocoa Eyeliner Pencil here.
Makeup tips for older women
Get Black Eyeliner Pencil here.

8. Choose the Right Mascara

Mascara makes your lashes more defined and can single-handedly boost your overall appearance. Along with lipstick, mascara is essential to your makeup routine. It draws attention to your beautiful eyes and makes them pleasantly pop.

When choosing a mascara, avoid products that are laden with harsh chemicals and preservatives.

Here's what to avoid when choosing the perfect mascara: Click To Tweet

Such artificial ingredients can lead to dry, itchy, and puffy eyes. Try our 2-in-1 conditioning lash mascara that will restore damaged lashes to their healthy glory.

Makeup tips for older women
Learn more about the Lash Project here.

9. Apply Falsies

Eyelashes not as full as they once were? Use falsies! Fill in a sparse lash line with false lashes. But instead of going for a full strip, choose individual falsies. This can give your eyes a more natural appearance.

10. Fill in Your Brows

Your eyebrows can age you. The wrong brow shape can age you by up to 20 years. Yikes.

Thin brows are the culprit. The thinner your brows, the more severe your face appears. Soften your appearance with fuller brows. Use a soft shadow, like Twinkle Taupe from our Rockin’ Cafe neutral palette, to subtly fill in brows for a more natural, youthful appearance.

Makeup tips for older women
Get Twinkle Taupe here.

11. End with Great Skincare

They say don’t go to bed angry. We say don’t go to bed without washing the day off of your skin. As you mature, it becomes even more important for you to take care of your skin. Here’s how to end your day of wearing makeup:

  • Cleanse to remove makeup and revitalize the skin underneath.
  • Moisturize your face with a lightweight, hydrating lotion that’s intended for overnight use.
  • Get a good night’s sleep. Sleep gives your body the chance to repair damaged skin.

Final Thoughts

You can look radiant at any age. As you mature, you simply need to adjust how you apply your makeup. Start shopping for your makeup basics here.

Don’t forget to download your list of skin care tips.

How to Check Your Cosmetics for Cruelty-Free Makeup

Cruelty-free cosmetics

The beauty industry has an ugly secret. In pursuit of the ultimate glow, the longest lasting pigment, and the least-reactive ingredients, many big names in the beauty industry still rely on animal testing. Yes, still.

You would think that these days, beauty brands would refuse to test their products on our furry friends, but every year, over 100 million animals, including rabbits, guinea pigs, rats, mice, hamsters, and even dogs, are used to test cosmetics. These endure inhumane tests — undiluted chemicals being rubbed into their shaved skin, lethal dose tests to determine what amount induces death, and forced feedings — all of which are administered without providing any pain relief. After being tortured with chemical tests, these animals are then killed.

This happens to hundreds of animals each day. And that’s just in the US alone.

Other countries around the world, such as China, have played a huge role in the torturing animals for beauty. As horrifying as that thought is, what’s even worse is that it’s happening every day, thousands of times each day.

But animal testing isn’t the only issue at stake. Many beauty products contain animal-based ingredients, such as lanolin and collagen. Because these ingredients come from animals, using products that contain them also contribute to the continued torture and misuse of animals. For vegans, or any of us who are concerned with the ethical treatment of animals, this is bad news.

The good news is that you can change this from happening. By refusing to buy from cosmetic brands who abuse animals and actively supporting those that are cruelty-free, you put your money where your heart is.

Let’s take a closer look at what you can do to avoid cosmetics that were tested on animals and those with animal-based ingredients.

Here’s a list of tips for buying cruelty-free cosmetics.

Why are Products Tested on Animals in the First Place?

Cruelty-free cosmetics

Animal testing started as a way to ensure the safety of a drug or cosmetic. Before releasing the ingredient to the marketplace, the government wanted to ensure that it was safe for human consumption.

While the practice of animal testing goes back thousands of years, only recently has the humanity of this practice been called into question. This passionate debate has transformed the laws in many countries. The 28 member states of the European Union, Norway, Israel, and India have all banned animal testing for cosmetic purposes. Here in the US, animal testing for cosmetic products is neither mandatory or illegal.

That said, the Federal Food, Drug, and Cosmetic Act (that’s regulated by the Food and Drug Administration, or FDA) does require animal testing for drugs that enter or some way alter the human body. In the US, cosmetics companies are under a burden to show that their products are safe to humans, and often use animals to prove safety.

Is Animal Testing Necessary?

Absolutely not. Cosmetics companies can choose from thousands of safe ingredients to develop their products. These ingredients are known to be completely safe to humans and don’t need additional testing.

Also, let’s not overlook the fact that humans and rabbits are not exactly genetically identical, or even similar. What may adversely affect the skin of guinea pig may have no effect on a human. Also, what may adversely affect one human (for example, those who deal with a gluten sensitivity) may have no effect on another. If we use animals, such as dogs, to tell us what’s safe for humans, we wouldn’t eat chocolate. Now, that’s absurd.

What does it Mean to be “Cruelty-Free”?

Here in the United States, there’s no government-mandated definition for cruelty-free. Any cosmetic company can deem itself and its products as “cruelty-free” even if they test all of its products on animals. This is because the US government does not regulate the term “cruelty-free”. It doesn’t even regulate the term “not tested on animals.”


However, here’s a quick and simple definition that we can all agree on when using the term “cruelty-free.”

Cruelty-free means that the product was not tested on animals.

That said, cruelty-free products can still contain animal-based ingredients.

Also, some cosmetic brands claim cruelty-free because they haven’t tested the product on animals during the final stage of development. However, these same companies may buy ingredients from companies that do test of animals in the earlier stages of development.

If you’re looking for a product without animal-based ingredients, you should seek out brands that sell vegan cosmetics.

If you're looking for cruelty-free without animal-based or animal-derived ingredients, do this: Click To Tweet

Vegan cosmetics do not contain any animal, animal-based, or animal-derived ingredients. This includes:

  • Albumen
  • Ambergris
  • Beeswax
  • Carmine
  • Cerebrosides
  • Chitosan
  • Cholesterol
  • Collagen
  • Crystalline Guanine
  • Elastin
  • Estrogen
  • Gelatin
  • Glucosamine
  • Hyaluronic Acid
  • Honey
  • Keratin
  • Lanolin
  • Linoleic Acid
  • Milk Proteins
  • Palm Oil (The palm oil tree provides shelter to orangutans and extracting it is harmful to the animal’s habitat.)
  • Panthenol
  • Polypeptides
  • Polysorbates
  • Retinol
  • Silk
  • Shellac
  • Stearic Acid
  • Tallow
  • Whey

But, just because a product claims to be vegan, it doesn’t mean that it’s cruelty-free.


Vegan products can still be tested on animals, even if the product itself does not contain an animal-base ingredient. This why you must make double-sure that what you’re buying is both cruelty-free and vegan.

How to Make Sure That Your Brand isn’t Cruel to Animals

Because any cosmetics company in the US can claim that they’re “cruelty-free” or “not tested on animals,” even if that’s blatantly false, it can be a difficult task to figure out who’s telling the true and who’s not. If they can make these claims whether it’s true or not, how can you trust them at their word?

You don’t.

Fortunately, you can rely on third-party organizations, such as PETA or Leaping Bunny to ensure if a product is free from animal testing. Before buying a product, look for a bunny logo like this:

Cruelty-free cosmetics
Image Courtesy of PETA
Cruelty-free cosmetics
Image Courtesy of Leaping Bunny

Additionally, you can also turn to informed and respected bloggers that keep an up-to-date list, such as Cruelty-Free Kitty:

Cruelty-free cosmetics
Image Courtesy of Cruelty-Free Kitty

Avoid Cosmetic Brands that are Sold in China

Any cosmetic product that is also sold in China cannot be labeled as “cruelty-free.” The Chinese government requires that all cosmetics imported into and sold within China be tested on animals. Whether or not the cosmetics company tests its products on animals, if the company decides to sell in China, they also consent to its mandatory animal testing laws. In fact, the Chinese government can even pull cosmetic items from the store shelves to test them on animals.

Final Thoughts

Your conscious decision to buy animal-friendly products will send a powerful message that you care about the welfare of animals. You can start now by shopping with our certified vegan, cruelty-free cosmetics products here.

Don’t forget to download your list of tips for buying cruelty-free, vegan-friendly cosmetics.

Women In Tech Are Awesome (and HILARIOUS!)

Overheard the funniest twitter conversation this morning! @SarahMei came up with the best idea for conference swag – TECH THEMED EYESHADOW PALETTES!!  Well, that’s right up our alley…

While none of our current shadows have tech names (how tragic!)…

I think a fun way to celebrate all the women in tech is to create little mini palettes/bundles that come pretty darn close to the actual HEX shades of some of the responses @SarahMei received.


To check out our full “Style Sheet” go here: Tech Women Rock


@Bastlynn suggested:

gLAMP It Up Palette Stack Here: Our favorite hues from each logo: Black, Magenta, Blue, Soft Purple


Have a read through all the clever, tongue-in-cheek responses this awesome tweet received – and you too, will realize why women in tech are hilarious and awesome! Geek Chic for the win!


Hyperlink Shades (one of my personal favorites!!!): Hyperlink blue, clicked on hyperlink purple…and gotta show some love for hyperlink RED!!

There’s a special place in my Texan heart for WordPress. And a big thank you to @WP101 for introducing and teaching it to me.  Here’s my ode to WP <3


WordPressed Shadows – guaranteed to not make your eyes itch or water after a long day at WordCamp and even after the after party!


Creating these made me realize that blue and orange are HIGHLY under-represented in makeup – and all over the place in the tech world.  Me thinks it’s time to create some lighter blues, and true oranges *swings cape and makes dramatic exit to the laboratory* ;P


Till next time all you beautiful techy women!


Keep making our tech world beautiful and easy-to-use (which we know takes LOTS of intelligence and behind-the-scenes, thankless work) – and we’ll do the same for your makeup bag!


Sound off with any requests and suggestions for creation! We hand-craft small batches of clean, safe and gorgeous makeup (perfect for anyone…but especially women with allergies, sensitivities, or a desire for non-toxic makeup)!


Tips for Finding Your Perfect Shade of Lipstick

Perfect Shade of Lipstick

Looking for that perfect lipstick? The one that makes you feel fabulous and pulled together? The one that looks effortless, classic and the antithesis of “trying too hard”? The one that enhances your natural beauty (and doesn’t distract from it)?

Let’s be honest: It’s tough.

If you’ve been hunting long enough, you’re probably convinced that it’s easier to find a unicorn in the wild than it is to find your perfect shade of lipstick. You can invest years of your life looking for that one magical (mythical?) lipstick, only to come across almost or not quite.

But you have standards, and you won’t quit until you find the perfect match. In fact, you have a list. To be perfect, your lipstick must meet the following criteria:

  • It applies smoothly
  • It appears to whiten your teeth
  • It produces glowing skin
  • It doesn’t wash you out
  • It doesn’t age you
  • It looks amazing on your lips
  • It stays on
  • It doesn’t bleed
  • It doesn’t destroy the environment
  • It lasts
How do you find that perfect lip shade? Here are our favorite tips: Click To Tweet

So, how do you find that perfect lip shade? Here are our favorite tips:

Here’s your guide to finding the perfect lipstick shade.

Step #1: Know Your Skin Tone

The first step to determining your perfect lipstick shade is to discover your skin tone. There are four main skin tones:


Perfect Shade of Lipstick

Fair skin tones are lighter and often described as alabaster, pale, or almost transparent. It’s fairly easy to see veins through fair skin. People with fair skin are often natural redheads or golden blondes. Fair skin may also have freckles, may burn quickly, and rarely tan.


Perfect Shade of Lipstick

Medium skin tones are more tan than those with fair complexions. Those with this complexion can and often do achieve tans in prolonged exposure to the sun. However, medium is not deep enough to be considered olive. People with medium skin often look best when wearing hair that’s a warm, honey brown.


Perfect Shade of Lipstick

Olive skin tones tan easily in the sun. This complexion is often described as a light bronze with greenish or yellowish undertones. People with olive skin are often born with dark brown or black hair.


Perfect Shade of Lipstick

Deep skin tones also tan easily in the sun, but rarely, if ever, burn due to the high concentration of melanin. This complexion is often considered brown or golden. People with deep skin are typically born with dark brown or black hair.

If you’re not sure exactly what your skin tone is, look at the skin around your jawline. This skin is the least affected by sun damage and should help you determine the right tone.

Step #2: Know Your Undertone

Once you’ve accurately accessed your skin tone, it’s time to look at your undertone. Your undertone is really the most important part of finding your perfect lipstick shade.

Your skin will have one of the following three undertones:


Do you look good in gold jewelry? Do you tan easily? Do you look better in crisp white clothes (instead of off-white)? If you answered yes to these questions, you likely have a warm undertone.

Your skin looks best in warm shades like olive, gold, and yellow.

Fair, warm skin looks best in: Coral, blue-ish red, pale pink, peach, nude
Medium, warm skin looks best in: Orange, bronze, nude, copper, coral
Olive, warm skin looks best in: Coral, pink, nude
Deep, warm skin looks best in: Wine, orange, blue-ish red, bronze


Do you look good in silver jewelry? Is it difficult for you to tan? Do you burn before you tan? Do you look better in off-white clothes? If you wear white, do you look washed out? If you answered yes to these questions, you likely have a cool undertone.

Your skin looks best in cooler shades with blue or purple undertones.

Fair, cool skin looks best in: Pink, beige, coral, bold red
Medium, cool skin looks best in: Cranberry, red, coral, nude
Olive, cool skin looks best in: Red, wine, nude
Deep, cool skin looks best in: Berry, plum, wine, cooper, cool red


Do you look good in both silver and gold jewelry? Do you look good in both white and off-white? In fact, do you look good in all colors? Is your skin olive toned? If you answered yes to these questions, you likely have a neutral undertone. This means that you can look best in whatever color you choose to wear. Yay you! Pick and choose from any color that makes you feel good about you, but give serious consideration to orange shades (from soft to bold) that play up your natural golden shine.

To find your skin’s undertone, take the following steps:

  • Grab a handheld mirror
  • Stand in front of a window during a bright, sunny day
  • Turn your hand over, palm facing you
  • Look at the veins in the wrist area
    • Do your veins look blue? If so, you have cool undertones
    • Do your veins look green? If so, you have warm undertones
    • Do your veins look both blue and green? If so, you have neutral undertones

Other Tips for Finding the Perfect Shade for Your Lips

Here are a few more tips for finding the perfect shade of lipstick:

  • Every woman needs a bold, red lip. If you have paler skin, choose a classic cherry red. If you have deeper skin, go for a deeper red that will compliment your skin tone.
  • For yellow teeth, don’t reach for oranges, which can make your teeth look ever yellower. Instead choose a shade with a bluish undertone, such as pink or some reds.
  • Choose whether you’ll focus on your lips or your eyes. If you want to focus on your lips, opt for a bolder color lipstick and go light on the eye makeup.
  • If you’d like to plump up your lips, choose a liner and bold lip color to draw attention (no pun intended). Opt for bright shades and/ or glossy finishes to make your lips pop.
  • If you want to make your lips look fuller, steer away from darker colors that minimize their size.
  • When going nude, go either two shades lighter or two shades darker than your skin tone.

Final Thoughts

Although these tips are here to help you find your perfect lipstick shade, remember that they’re only guides. At the end of the day, you should wear what speaks to you the loudest.

Remember that confidence is the most beautiful thing you can wear. If a certain lip color makes you feel more confident, embrace it and don’t worry about “the rules.” Choose the one that you like the best and don’t worry about the rest.

Start shopping for your perfect shade of lipstick here.

Don’t forget to download your printable guide to finding the perfect lipstick shade.


4 Spring Limited Edition Lipsticks

Hello Red Apple Gals, 

We’re so excited to share with you that the most requested previously discontinued spring lipsticks are BACK! Yay!!! If you’re new to Red Apple you might not know about these lovely lipsticks so I’d like to introduce you to them now. 

Meet: Crush On Me, Petal Pusher, Sweet Pea and Kiss On The Chic 

Swatches of Spring Lipsticks

Sweet Pea– A medium shade of peachy coral without shimmer. It gives you a burst of color and has an inviting, warm, earthy aura to it. The cheerful color of Sweet Pea is lively yet wearable and is evocative of a tropical orange or a fiery gemstone. Apply Sweet Pea lighter for a soft daytime look or bolder for evenings out. This refreshing lipstick feels creamy and glides on effortlessly.

Andrea Is Wearing Sweet Pea

 Petal Pusher– A cool toned medium shade of pink. Those who are passionate about pink will love that this lipstick can be worn softer but can also deliver a bold and energetic color. Petal Pusher has a glossy balm-like consistency, you can see a hint of shimmer in it, although once applied it’s not noticeable and it has a soft sweet scent of berries. 

Fran Is Wearing Petal Pusher

Kiss On The Chic– Kiss On The Chic is a bright mid-tone pink with a hint of coral. This powerful lipstick has a dramatic flair and a unmistakable energy that is youthful and vibrant. Kiss On The Chic is a charming and sumptuous lipstick that you can easily wear to outdoor tea parties or beach resort vacations and everywhere in between. This full of life lipstick is warm toned, applies creamy and has a very subtle micro-shimmer to it.

Melissa Is Wearing Kiss On The Chic

Crush On Me– Crush On Me is a very soft light shade of magenta-pink. This sweet and stylish lipstick is a girly, go-to favorite and an absolute delight to wear. Crush On Me brings about a calm and understated confident feeling when you wear it. This classic lipstick has a cool undertone, a deliciously smooth feeling upon application, an alluring micro-shimmer and a subtle hint of vanilla.

Fran Is Wearing Crush On Me

These gorgeous spring lipsticks become available starting on April 13th, 2018 at 10 am CST. There’s a limited quantity of them so when they’re gone…they’re gone (at least until next year 😘). Registration for the sale is open until April 12th, 2018. Those that register will receive special pricing and first dibs. If you haven’t registered already you can do so by clicking here

Cheers to a splendid spring season! 🌸🌸🌸


Are You Allergic to Your Makeup? Here’s How to Tell

Allergic to makeup

Are you allergic to your makeup?


It’s a startling question, isn’t it? We’re all quite aware of the allergies that come in food or seasonal form, but can your makeup be making you sick?


If you love wearing beauty products, it can be a major killjoy when you realize that you’re actually allergic to the great, new product that everyone’s gushing over.


This post is for those of you who suspect you may have a makeup allergy but aren’t sure yet. It’s for those of you who’ve ever wondered if a certain food was the cause of your breakouts. And it’s also for those of you thought your skin irritation was in response to old, expired makeup.


By the end of this post, you’ll have a lot more information about cosmetic allergies, including how they manifest, what causes them and what you can do about it.


In this post, we’ll take a closer look at the main culprits in cosmetics that are responsible for breakouts, redness, irritation, inflammation, dry patches and so much more. Let’s hunt out the common allergens that could be hiding in your cosmetics case.

Here’s a list of the most common, toxic ingredients found in makeup.


How Do I Know if I’m Actually Allergic to My Makeup?

Makeup allergies show up in a variety of ways. The most common type of allergic reaction is known as contact dermatitis. There are two types of contact dermatitis: irritant and allergic.


Irritant contact dermatitis is caused by a product that, once applied, directly damages your skin. Your skin may respond with redness, itchiness or a burning sensation. This is a clear indicator that your skin is not comfortable with the ingredients present in the cosmetics product.


Allergic contact dermatitis can show up as hives, swelling, redness or dry patches on your skin. This, too, is a dead giveaway that something isn’t right in your makeup.


Redness isn’t the only skin coloration to be on the lookout for. Some allergic reactions can create darkened skin and blackheads.


What are the Most Common Culprits of Cosmetics Allergies?

The top offender is most definitely synthetic fragrance.


Allergic to makeup


As it turns out, fragrance is not just harmful to your skin, it can also lead to a host of other issues, such as respiratory irritation and damage your reproductive system. Yikes.


Fragrance is one of the most ubiquitous ingredients in cosmetics. From chapsticks to facial cleansers, you’ll find artificial fragrance high up on the ingredients list.


You’ll need to scout for products that explicitly say “fragrance-free.” So-called “unscented” products can still contain a neutralizing fragrance that is used to mask the smell of other chemicals in the products. Even if it seems unscented, it could still trigger an unpleasant reaction.


Preservatives can also trigger allergies. Many cosmetic products are loaded with preservatives to keep them shelf-safe for months (or even years!) in all manner of inhospitable environments (such as trans-pacific shipping containers and sweltering hot warehouses). In order to keep their products usable for a long period of time, cosmetics companies turn to preservatives like parabens. Parabens prevent the growth of bacteria and mold, which sounds good in theory, but researchers have also found a link between this preservative and skin irritation.


Parabens are one of the most widely used preservatives in cosmetics because not everyone has a reaction to them. This is why you’ll commonly see parabens in foundations, powders, eyeliners, eyeshadows, lipstick, and blushes. They’re even in makeup removers, toothpastes, and sunscreens. However, if you’re one of the millions who is affected by parabens, you’ll want to avoid any product that contains this unholy preservative.


Last but certainly not least on the list of known skin irritants are cheap, low-grade ingredients. A lot of big name cosmetic companies simply go for the cheapest ingredients possible. As long as these ingredients don’t present an issue with the majority of their customer base, these companies will opt for the cheapest (and therefore, lowest quality) products available.


The problem with this is that some of their customers will experience an allergic reaction– and it stinks when that person is you. If you have an autoimmune disease or a sensitivity to certain chemicals, you’re can never be too careful with what you wear because the slightest imbalance can leave you with irritated skin for days.


But let’s not overlook the glaring fact that, even if you don’t have an intense allergic reaction to these harmful ingredients, it doesn’t redeem them. These ingredients are still not worthy of putting on your skin, and certainly won’t nourish or protect it.


This is a fact that you’ll likely confront more and more as you get older. When you’re younger, your body can more readily fight off foreign invaders, such as the toxic ingredients that found in many cosmetics products. However, as you get older, your body doesn’t want to fight. It simply wants to expel. This is why you may feel like your skin is becoming more sensitive as you age. You’ve been blaming a change in the product’s formula, but it’s more than likely a change in the way that your immune system handles foreign threats.


Allergies Don’t Always Present Immediately

Allergic to makeup


You may be allergic to a product but not see a reaction until hours, weeks or even years later. How can that be? It’s all about how the immune system responds to the offending foreign agent. Most of the time, you’ll see a negative reaction within hours of application. However, it’s also possible for the immune system to develop a strong negative reaction to products that you’ve loved for years.


It's possible for the immune system to develop a strong reaction to products that you've loved for years. Click To Tweet


But is throwing more money at the problem the answer?


Not necessarily.


There are quite a few high-end cosmetics companies that still do business as drugstore brands. In a blind test where you simply compare ingredients, you’ll notice that the ingredients found in the luxury brands are identical to those in the drugstore brands. A lot of times, you simply pay for reputation, and not much else.


Here’s how Red Apple Lipstick is different from those guys:

All of our products are handmade in small batches. Our products simply cannot sit on the shelf for five years (and counting). However, most big box cosmetic companies create unmeltable products that can be sustained in a hot docking warehouse and your hot car.


For example, big box lipsticks contain phthalates, which are a type of plasticizer. Plasticizers are used to keep lipstick soft and not brittle over the course of many years and under brutal conditions. No wonder these harsh chemicals lead to skin irritation! Here at Red Apple, we don’t use plasticizers or toxic preservatives. We believe in creating cosmetics that enhance your beauty while nourishing your skin at the same time.


Final Thoughts

It’s a pity that a product, which is designed to enhance your natural beauty, can actually destroy your skin. From redness to rashes, allergies are no joke and can leave you feeling hopeless. The good news is that you don’t have to fear what’s lurking in all beauty products. All of our products are free of preservatives, gluten, lead, petroleum and other toxic chemicals. For allergy-free makeup, check out our store right now.


Don’t forget to download this list of commonly found toxic ingredients in cosmetics.

The Five-Minute Face: 10 Tips to Speed Up Your Makeup Routine

Let’s be honest. Waking up is hard and alarm clocks get no love. Wrapped up in your comfy bed, all you want to do is grab a few extra minutes of sleep and sanity before facing the day. But once you finally manage to peel yourself out of bed, you have a laundry list of things to do before you get out the door. And you have less than an hour to do it. Fun times.

On the top of your to-do list? Looking pulled together with the help of makeup, wardrobe and hairstyling. So, how do you speed up your makeup routine without looking like you just rolled out of bed (even if that’s exactly what you did)?

Here are our favorite tips to help you look your best every time even if you only have five minutes to do it.

Check out this list of quick hair tips to try.

#1 Create a Signature Look

One of the best ways to simplify your makeup routine is to choose a go-to look. For your day-to-day look, there’s no need to reinvent the wheel each morning. If you find a look that works well with your features, adopt it as your signature.

If you enjoy wearing eye shadows, remember this combination: Light applied to the inner corner, medium applied to the middle of the eyelid, and dark applied to the crease. You can rarely go wrong with that combo.

Part of creating a signature look is knowing your own face. What looks best on you? Don’t go for trends, at least not when you’re doing your five-minute face. For example, if you know that it takes you 15 minutes to apply winged eyeliner and lashes but you love that look, save it for the weekend when you have more time to be creative (and correct mistakes). On the weekdays, when you want to be ready by the end of the commercial break, you need to stick with a routine that you can do almost with your eyes closed.

If you think your go-to look is boring, you can always add variety through different lip colors.

#2 Have a Place for Everything

Here’s a familiar scene: You standing in front of the bathroom mirror and rummaging through your cosmetics bag to find that one eyeliner that you seem to have misplaced. It happens all of the time. Disorganization robs you of your time and, when every second counts, you need to know where all of your makeup is located.

The best way to combat disorganization is to put away the bag until it’s travel time and use a makeup organizer instead. A popular option is an acrylic makeup organizer that you can pick up for less than $20. With this type of organizer, you can lay out your products in the order that you’ll use them. You can store your mascara, pencils, brushes and everything else that you need all in the same place. The benefit of going with an acrylic tool is that you can also see everything in one glance. No rummaging necessary.

#3 Groom Your Brows

The brows are the most noticeable parts of your face, however very few people pay attention to them during their makeup routines. You’d be surprised how consistently grooming your brows can reduce the time you spend in front of the mirror.

Why are brows so important? One reason is that balanced brows also balance the features of your face. They contribute to the symmetry of your face.

Another important reason to concentrate on brows? Brows have the power to make you look more youthful. Forget those austere, 1920s pencil thin brows. Thicker, fuller, natural-looking brows read as young and fresh. Of course, you don’t want bushy. Here’s how to accomplish a perfect brow in 30 seconds:

Fill in the brows with a matte eye shadow or colored brow mascara. Then, use a brow brush to direct the hairs in one direction.

#4 Use Pencil Instead of Liquid or Gel

One of the best ways to define your beautiful eyes is to line them. But, if we’re going to be completely honest, liquid and gel eyeliners are time-consuming. It takes a lot of practice to make perfect. However, even when you’re a pro at applying liquid or gel liners, you’ll still take a long time to do it correctly. One careless flick, and it’s all over– grab the makeup remover and try again. Ugh.

How do you speed up your makeup routine without looking like you just rolled out of bed? Click To Tweet

Pencil liner is your new best friend. In addition to being easy to use, our liners are specially formulated as they don’t contain all of the other processed ingredients that contribute to irritable, puffy eyes. Our liners glide against your lash line, creating a smooth and highly pigmented stroke.

Pencils are just easier to use.

Plus, you can easily create a subtle smokey eye with a pencil liner. After applying the liner to your eyes, simply wet a Q-tip and then smudge the liner softly. No need for additional shadows!

#5 Opt for Multi-tasking Products

When you looking to get out of the door as quickly as possible, you don’t have time to go from one product to the next. You need a multitasking product that can accomplish several feats at once.

Fortunately, there are wonderful products on the market that do dual or triple duty. Here are a few tips on how to find a multitasking beauty product:

  • Look for cleansers and moisturizers in one
  • Choose a tinted moisturizer (instead of a foundation) that also offers SPF protection
  • Opt for a BB or CC cream that also controls shine (which minimizes the use of primers)
  • Consider using a lipstick for both your lips and your cheeks

#6 Focus on the Basics

You can do a lot in five minutes, but you can’t do everything. Pay special attention to the basic areas of your face that need the most attention. Start here:

  • Under eyes – Apply a concealer that cancels out dark circles
  • Lash line – Line your eyes with a rich pencil liner that helps to define
  • Cheeks – Add a blush to bring color and youthfulness back to your skin
  • Lips – Use a full, vibrant color to instantly transform your face
  • Skin – Use a tinted moisturizer to balance out your skin tone

#7 Use Fewer Tools

Tools are often necessary to apply makeup evenly, but not all tools are needed. You can easily lose five minutes by looking for a brush. When you’re doing a five -minute face, you need every minute.

Pare down your tools to just the ones you need to accomplish your signature look. Sure, you can have a huge collection of other tools for when you feel more adventurous, but for the sake of speeding up your routine, adopt minimalism.

#8 But Don’t Discard the Lash Curler!

The eyelash curler is a tool that you cannot do without. It may seem like extra work, but the eyelash curler is an important step in enhancing your lashes. Curlers help to extend your mascara. The curler works to curl those errant lashes, and makes them appear fuller. Plus, it only takes a few seconds to do.

#9 Go for Red Lips

If you’re really pressed for time, go for a true red lip. Red lipstick looks great on every skin tone. What’s more– red lips are a statement that needs no further comment. This is because red lips bring attention to your pout so you can do without the rest.

Sometimes, there’s nothing more perfect than a cleanly washed face and tone-appropriate red lips.

#10 Spritz With Facial Spray

Dry skin can tell on you. If you look and feel like you’ve overslept, revitalize your face with a refreshing spray. One of the best out there is Mario Badescu’s Facial Spray with Rosewater. It not only hydrates, it also invigorates.

Two or three spritzes and you’re off with a dewy finish to your five-minute face!

You can also achieve a similar effect with Evian’s Brumisateur® Natural Mineral Water Facial Spray.

Final Thoughts

Putting on makeup should be fun and uplifting. If you’ve been dreading or avoiding it because it takes so long, put these tips into action.

Don’t forget to download your list of quick hair tips to try when you’re in a rush.